When Is Enough, Enough For Your Business?

It started with a conversation with my mentor James.

JD and I had spent a few days to San Francisco for photoshoots, business meetings, and delicious food (ummm, helllloooo we can’t resist trying new restaurants!).

We had a great time… But on the way home, I started to feel the itch.

It was the entrepreneurial itch… Ideas to start new projects and so much creativity I didn’t even know what to do with it.

I called James and said, “I am happy, thankful, and fulfilled… But dang it, I have this itch!”

Then he asked me, “Jasmine, when is enough, enough for your business?”

It wasn’t until then that I realized there would never be enough…. Because I don’t do what I do for money, to eventually live in a certain zip code, or own a private jet.

>>I do what I do to live a life that I’m passionate about, that I get to be creative, and meet other people that have the same desire to change the world and empower others.<<

But I have to take a step back and ask: If it’s not about money, a big house, or a fancy jet, then what IS my business about?

When I was trying to determine if I should pursue these new projects, I asked myself the following questions (and I hope they help you too):

  1. What lights me up? I want everything I do to make me excited… Without the responsibility of making money or looking cool, yo.
  2. What makes me a little scared and a lot excited? My rule of thumb is if the project doesn’t scare me at least a little bit, it’s not big enough!
  3. What do I do just for the sake of doing it? If there is something I find myself doing just because it makes me feel alive or sparks creativity, I know THAT is the thing I should be doing more of.

Truth be told, I have a few projects in store and I’m not sure if they’re going to build my business.

I don’t know if they’ll be profitable and I don’t even have an action plan to make them happen!

  • But I know that these projects light me up.
  • They make me excited, scared… Heck, they make me terrified.
  • I am confident that even if they don’t make me a dime, I will still feel wildly passionate about them.

And that, my friend, is enough.