One thing business owners often ask me about Instagram is how to curate a gorgeous grid. I get the appeal but I can’t help but wonder, when’s the last time you checked out the grid of someone you follow on Instagram?

For the sake of argument, let’s say it was recent BUT of all of the accounts you follow, how many of them have do you visit to check out their grid? I’m not a betting woman, but in this case I’d be willing to bet it’s not even a handful of the accounts you follow.

You see, once you follow an account, chances are you’ll only cross virtual paths with them when their posts hit your Insta feed. When we realize that’s the same scenario for our own account, it takes the pressure off of only posting when we have every post perfectly planned and scheduled to fit that Insta perfect grid.

The grid is important but use it to speak to the followers you have instead of focusing so much on the followers you want. Your Insta bio is where you’ll want to make sure you capture the people who visit your account.

• Statistically, you have two to three seconds to grab their attention and help them make that split decision as to whether or not to follow you.

 

It’s important for your bio to be clear. When someone visits your account, they need to be able to easily identify who you are, how to describe you, and what you do for them. Which is exactly why I always encourage entrepreneurs to treat their Insta bio as their business card. That’s where you’ll talk to visitors who stumble across your account in a way that will entice them to become a new follower.

Take the guesswork out of your bio. While it’s cute to share that you’re a coffee loving dog mom who has an obsession for stationary, does that really tell a visitor what you do? NO!

The harder it is for people to identify who you are, what you do, and how you can benefit their life, the easier it is for them to scroll onto the next account. Save those details for the captions in your posts, and use that Insta bio as the prime real estate it is!

I want to encourage you to focus more on showing up consistently rather than creating the perfect grid. This way you’ll cross your followers feeds on a regular basis instead of when you’ve had the time to perfect every aspect of your grid before uploading a single post. And that, is what being on social media for business is all about; attracting the right followers so you can build a relationship that leads to them becoming a customer.