Have you ever doubted if marketing on social media is right for your business?
I’ve heard every excuse in the book:
- “I don’t sell a product, so I have nothing to post about.”
- “My business is focused on the finished product, so I have nothing to post during the in-between process.”
- “I don’t want to sound like a sales-y QVC ad, so I stopped showing up.”
Does that sound like you? Have you said something similar?
Well, boo boo, when I hear these excuses, this is my response:
>>We are all doing the same thing.<<
Whether you run a service-based business, own a brick-and-mortar store, sell products online, or anything in between, we are all out here hustling to show people why they should trust us, ultimately leading to why they should buy from us.
And what’s the best way to do that?
Typically, the second part of my response to hearing these excuses is this:
>>The more excuses you make for your business, the less likely your business will take off.<<
Sorry, Buttercup, but excuses won’t pay your bills! So let’s squash the doubts from above once and for all…TOGETHER!
Service-based business: “Nothing to showcase”
People may not hand over their credit card for a tangible product from you, but they are absolutely buying or investing in a piece of you. In order to do that, they want to get to know you first.
YOU are the face of your business, so don’t be afraid to show it!
Social media gives you the perfect platform to show up and showcase WHO you are, not just WHAT you sell.
Product-based business: “Only show the best”
As a former wedding photographer, I absolutely understand the pressure of having a portfolio of pristine wedding images to showcase on social media.
But I wasn’t afraid to test my audience. And in doing so, I found that some of my best performing posts weren’t of the blushing bride or grinning groom. They were, you guessed it, behind-the-scenes posts!
People like seeing the human side of any business.
This is also a great way to get advice and input from others in your industry, proving you that you’re not alone!
Boo boo, show the beginning, the middle, and the end process. And show YOU doing it!
Selling on social: “Too much like QVC”
Real talk: whether you have a product-based or service-based business, selling on social is all about relationships.
>>Sales on social go beyond just selling on social.<<
What do I mean by this?
I mean that it’s a process and it takes time. In fact, the more expensive your product or service is, the longer it takes for someone to commit to buying.
It is absolutely possible to show up on social without sounding like a repetitive, late-night QVC infomercial. Avoid this stereotype by showing up, providing value, and building relationships.
Bottom line for these three scenarios:
>>The way that transactions happen online in 2020 is through TRUST.<<
Whatever it is that you’re selling, people need to trust you. People trust you when you show up again and again and again.
It’s easy to show up to sell, sell, sell. The hard part is showing up when others won’t, but I believe you’ve got it in you to do the work, even if it’s hard.
So friend, have I proved to you that social media is worth it? If yes, then GREAT! If not, then hit me up on Instagram with your doubts!
And if you are committed to building your business through social media, be sure to join the waitlist for Social Curator! On this list, you’ll be the first to find out when we reopen, so you can join the hottest group coaching community on the internet that gives you ways to show up with a plan to market YOUR business, in YOUR niche, with YOUR social media!