How to Create Client Connections


Dear Jasmine,
I was wondering in what ways, besides a consultation, engagement session, following clients on social media, and being a resource for them, are there any other interactions that you initiate with clients to build a relationship and connection with them before the wedding?
Thank you in advance for taking the time to respond,
Craving Connections

Dear Craving Connections,
This is a lovely question and something I need to ask myself often. Being a small business owner, I truly value the relationships I build with my clients and I do everything I can to make it happen. However, I usually take the lead from the client…the last thing I want to seem like an overzealous girl who wants to be BFFs with her clients. Besides, being creepy, I don’t think it’s professional.

I’ve discovered the best way to create a solid relationship with clients is simply responding to email in a timely manner. As ridiculous as it sounds, I can’t tell you how often my clients thank me for replying within 24 hours. The quickest way to make clients feel unimportant is lagging when it comes to email responses.

I also follow my clients on social media as this helps me have a better understanding of who they are…then this empowers me to think of them outside of the traditional online sense. For example, when I shot this San Francisco elopement at City Hall, I learned Paul and Christine were donut connoisseurs (every city they traveled to, they ate at the most famous donut shops). After their wedding, I came across the cutest donut stationary, so I purchased it and sent it to them as a gift.

But it’s not just limited to gifts. If a client updates her status on Facebook, I respond. If a client and I share a mutual love for Ryan Gosling, I post a Hey Girl meme to her wall. Things like that. Still to this day I have past brides email me funny wedding photos or online stories I might find interesting.

All in all, find a way to care. That’s it. Small gestures (a hand written note, sending a wedding app recommendation you’ve found helpful, commenting on pictures of her dog) are all genuine ways to show you care. And caring is the best thing you could do for your business.

Keep on Connecting,

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  1. Tina

    July 2nd, 2014 at 1:42 pm

    Great advice! I’ve always struggled with this, because like you said – I don’t want to be creepy and seem like I want to be bff. But I love the idea of following them on social media and interacting!

  2. Deasy

    July 2nd, 2014 at 3:57 pm

    Nice post (and lovely image!). I’m guilty of not responding in a timely manner when it comes to emails. Must. Get. Better! -_-"

  3. Joe

    July 2nd, 2014 at 4:03 pm

    Thanks for these pointers, Jasmine. Sometimes it can seem difficult to figure out where to draw the line between the business interaction and the personal connection. I really like the idea of letting the client set the parameters in terms of what they may be comfortable with.

  4. Christopher Soule

    July 2nd, 2014 at 4:17 pm

    Hey Girl! Thanks for the fabulous tip on creating stronger bonds with our clients. You rock Jasmine! Keep on rocking!!!
    Christopher – From down in Brazil.

  5. Ashley

    July 2nd, 2014 at 4:46 pm

    I think the key in any business (not just photography) is that the interaction is authentic, not forced and not stalker like. The way to accomplish this is to really care and really listen. It is the new way of doing business and it will pay off in the long run. You do this beautifully Jasmine and are a lovely example on how to really care for your clients.

  6. Chris Kryzanek

    July 2nd, 2014 at 5:16 pm

    Jasmine –

    Nice straight forward advice. I agree that you can’t be overzealous, or fake, because then it appears not genuine.


  7. Kelly Weatherholt

    July 2nd, 2014 at 6:19 pm

    Jasmine, thanks for the insight. I have often wondered if I should friend a client on Facebook or not, sometimes they beat me to it or add me to their Pinterest photography board. I have a question, at what point in the process do you set up a face to face meeting with your client? Many of my clients do not even live in the same state and are having photos done while they are on vacation (Disney World), would you consider Facetime or Skype, etc. to connect with them, or rely on social media to make a connection?

  8. kirk

    July 2nd, 2014 at 10:18 pm

    great tips, thanks for sharing Jasmine, -aussie fan

  9. Jaqueline

    July 3rd, 2014 at 1:46 am

    Thanks for the insight and advice Jasmine your always so helpful.

  10. Dillon Driscoll

    July 3rd, 2014 at 6:00 am

    HA! Client/Photographer BFF’s for Life. Thanks for the amazing tips, and the picture is AWESOME! I really need to work on the small gestures, because they probably impact the relationships with clients in a BIG way. Love your humor J*!

  11. Taryn

    July 3rd, 2014 at 4:58 pm

    This is such great info! i always respond to my clients quickly and had never considered just befriending them on social sites.

  12. Sue Ann Simon

    July 6th, 2014 at 6:55 am

    Jasmine, you are a superstar! How do you have time to sleep? Superb advice as usual!

  13. Catherine Powell

    July 7th, 2014 at 9:01 pm

    It’s easy to relax once you have secured a booking and think there is no need to be in touch with the client until the wedding day, but it’s inspiring to know you can interact so much more and build great friendships. Love the idea of sending little gifts and that befriending on Facebook is allowed. Great article!

  14. joe martin

    July 9th, 2014 at 12:25 pm

    I try to get them on the phone ASAP. I am a funny person and can turn almost any small chat in to a fun 10 min talk. Most times once I get them on the phone we start to connect from that point on.

  15. Lotus Buccola

    August 5th, 2014 at 5:00 pm

    I think this is valid even when they are not wedding clients. Wonderful advice as always!

  16. Brandon Wyche

    August 6th, 2014 at 7:06 pm

    Jasmin, thanks for the insight. Something so simple as email is important in building relationships. I have to remind myself this sometimes. I often get too caught up in thinking about what gifts to buy my clients. Thanks.