THIS is my competitive advantage…

The last time we were here, I said, I was doing the same thing. I was sitting with him—my husband and business partner—on the Eurostar, writing for Social Curator. Seven years ago.

We started with nothing but an idea, a mere hope that we could help business owners…and here we are.

Isn't that the crazy part, though? From idea to fruition, the same amount of work was required from the seed of an idea to a tree that withstood the test of time.

  • Platform breakdowns.
  • Tech failures.
  • Team downsizing.
  • The feeling of letting people down.

And yet, we're still here. On the Eurostar. Doing the same. darn. thing. Often I speak/write/shout of consistency, but it's such a messy message.

Have you ever stepped in a puddle of almost-dried beer? The sour scent, the visceral remnants of someone's late night disappointment, and stickiness on the bottom of your shoe…

That's what consistency feels like.

But it's all I know. If I was being totally transparent: consistency is my competitive advantage.

I'll do whatever it takes, for as long as it takes.


Your competitive advantage could simply be sitting in the chair. Writing, creating, practicing, making, trying, refining longer than anyone else.

Isn't that a beautiful thing? The chance to simply say, there is power in the doing.

The biggest difference on this trip, however, is traveling with our three-year-old daughter. She's added a new perspective to doing the work. As she slept on the train, I prayed a blessing over her.

That she may know and see the fruit of consistency and learn to appreciate the power of sitting in her chair.

It's ours for the taking,