Something crazy happened last week in New York City: I LAUNCHED MY NEW WEBSITE!
Yes, the brand, spanking fresh www.JasmineStar.com is live!!
So now that we have the shiny, #blessed, Instagrammable version of debuting this news, let's get to the REAL behind-the-scenes look of how it launched in just six weeks.
Yeah, six.
In May 2023, I was invited to be a guest Mentor for the INC Magazine/The UPS Store “Small Biz Challenge” and—knowing it was going to mean a lot of fresh eyes on my website—I needed it in tip-top shape.
Not sure if your website is in tip-top shape? If you kinda, sorta cringe when someone visits it, or if you add an explanation, or if you say it needs to be refreshed…it ain't in tip-top shape.
I should know…my website was in the it's-going-to-be-updated-soon explanation category.
My website hadn't been updated in six years. SIX?!!
You want to know how long six years is? New president. Salt Bae. A global pandemic. Tiger King. NOBODY WEARS SKINNY JEANS ANYMORE.
Six years is a long time to let a brand identity remain untouched.
I was excited to change it all in six weeks. SIX?!!
I hired GoLiveHQ (not an ad/affiliate…just a happy client) and followed their launch plan. I started by creating a Pinterest board, hiring a photographer, booking a photo studio, and scheduling my first call with the design team.
While the photographer was editing photos, I met with a GoLive copywriter to help shape the literary details and finalize sections of the website.
When the design sprint began, it meant Jade (our C.O.O., and my right hand/head/heart) and I poured over designs, copy, and final decisions. We also overhauled my Resources Page, Blog, and Podcast visual branding!
While walking along the High Line in New York City, I got word the site officially launched…and I took a huge sigh of relief.
It wasn't just completing the website that made me most excited, it was the chance to show who I had become in the last six years.
WHO I AM.
It's my space on the Internet to say, “Hey, friend, I'm happy you're here…let's get to where we want to go. Together.”
I hope you visit www.JasmineStar.com today so you can go deeper with my free resources and continue on the journey with me.
Walking Alongside You is an Honor,
j*
