Over the years, I have heard a LOT of social media strategists making claims that their Instagram preset or editing tutorial is the secret to success on Instagram. But I don’t agree with them. In fact, not only do I not agree with them… I feel so strongly that they are WRONG about how to […]

Did you know that a simple Instagram post about yogurt could actually get you more followers and, eventually, more sales? That’s right, Buttercup.. I’ve mastered the art of attracting more people to my account with lifestyle photos and I want to show you how to do it, too. Using my morning yogurt parfait as an […]

Wanna chat about creating a productivity map to actually achieve your goals? Listen, I get it. The word “productivity” sounds so promising, but at the same time makes most of us feel “less than”. As entrepreneurs, we feel like we are constantly surrounded by other business owners who are planning, executing, and of course, making […]

Friend, do you shudder when you think about going Live on Facebook or Instagram for your business? *I get it!* I made the choice to start going Live on Facebook and Instagram once a week several years ago. At first, it was incredibly awkward and I was so nervous that my voice was shaking for […]

It was scary, I know. There were waves, it was loud, and it left you feeling uncertain. If you had words, you’d say, “I’m afraid.” I promised it’d be okay. I said it’s normal to be scared, but to do it anyway. Explore. Have fun. Jump right in. I’ll be here, always. Show them how […]

Friend, let me deal it to you straight: You need to stop working so hard! Although I am definitely a Hustler at heart, I don’t think business owners are maximizing their time as well as they could be. *I’m talking to you, Buttercup!* >>For example, many business owners spend a lot of time creating content, […]

Want to play a game with me? Let’s play 2 Truths and a Lie!  I’ll give you 3 Instagram-related statements, and you have to guess the lie. Ready? Let’s play! Hashtags can be posted in the caption or comments section for you to get discovered. A photo is enough to stop someone’s scroll on Instagram. […]

Friend, are you in direct sales? *Or should I say, are you a HUSTLER?* No matter what industry you’re in, this is a unique opportunity to peek at a Q&A on using social media to grow your business! >>SeneGence International is a direct sales company in the beauty industry and they welcomed me to give […]

It’s time for a check in: how’s your social media marketing efforts going, friend? Have you been wondering… What should I post on social media? How can I use Instagram Stories to talk about my business without selling all the time? And most importantly… How do I turn followers into customers? If you’re nodding along […]

I met with a group of business owners recently, friend. The more we spoke, the more I noticed a recurring pattern in conversation: The desire to show only perfect depictions of our businesses. Things like: “I can’t share this until it’s perfect” or “I just need a little more time before it’s ready to be […]