For the past four years, I’ve had the honor of working with James Wedmore as he helps shape my business. He is committed to guiding my journey from being an entrepreneur to a CEO… just writing that made my palms sweat. A couple of weeks ago, James introduced me on stage saying, “I’ll never forget […]

Every life-changing adventure, decision, or opportunity I’ve had started off with a side hustle. But if we’re going to be real, side hustles have a stigma. When you have one, for some reason people feel like they can have an opinion about it. For example, when I first picked up my camera, people were like, […]

This week on my Facebook live “Ask Me Anything,” MegAnne asked how to create content for her audience. I love this question because when it comes to content creation, what we’re really saying is: what is the vehicle for sales? As much as we are on Instagram for our personal entertainment, when we use it […]

Although I don’t necessarily believe in a perfect Instagram feed, as a professional photographer I do know there are a few things we can do to make our feed prettier. So, I’m breaking this down into 3 steps you can start applying today! 1. Light: The most visually-appealing feeds make the lighting somewhat similar in […]

Does your business revolve around a local market and you are not sure how to integrate it with your Instagram? I thought so. I receive this question from regional-based businesses all the time. Real estate agents, door-to-door salesmen, bakers, musicians, and more… Many believe a myth that social media marketing does not apply to them. […]

It takes just a few seconds for someone to decide whether they’d like to follow you, and your Instagram bio is the main reason. I know talking about your bio seems like Instagram 101 and you may be thinking, “Jasmine, I know what to put in my Instagram bio!” Before you click away and think […]

It’s time. You have spent weeks, months, or even years on this project. You’ve waited so long to launch this course, sell the book, speak on this stage… and it’s finally time. This is when I tell you, “Great! It’s time to tell the world about it!” What you’re likely going to say, “Jasmine, I’m exhausted!” […]

“Hey, Jasmine, doesn’t Facebook and Instagram get in the way or distract you?” he asked on an Instagram post. I get questions all the time on how I balance my personal life and social media, so I would love to create a conversation around your advice and tips, but I thought I’d share my approach, […]

Before I began UCLA Law School about a decade ago, I read a book called One L by Scott Turow. In his journal, Turow listed all the reasons why you shouldn’t go to law school, and as I read it I agreed with everything he said. Honestly, it made me question my decision to become […]

Over the years in business, I have had countless project launches that, to be completely honest, have not always done well. I’ve had failures, sure, but if I have learned ANYTHING from being knocked down, it’s this: >>A mistake is only a failure if you don’t learn from it.<< And oh friend, have I had […]