What do you the most impressive, trend-setting, and forward-thinking businesses have in common? They are using social media to grow their influence, impact, and income in their respective industries. This isn’t surprising, especially because there are over a billion Instagram users, over 2 billion on Facebook, and there are millions on additional platforms like Pinterest, […]

This week on my Facebook Live Ask Me Anything, Brittany asked what should we be showing on Instagram lives and IGTV. Of course, I told her that it completely depends on what you and your business does. And this is great news! There is a plethora of options of what people want to see from […]

“It’s too late,” “I’m too old,” “There are so many young entrepreneurs, I could never compete with them.” Have you ever thought something similar? I recently had a conversation about an article I read that shared the ideal age to start a business. Ya’ll, I was BLOWN AWAY by their data! Let me share with […]

Hi friend! I haven’t introduced myself recently in a blog post. My name is Jasmine Star. Yes, that is my name… My mom was a hippie, and she named all of her kids after flowers. True story. I am a photographer and business strategist from Newport Beach, California. I live with my husband and business […]

Raise your hand if you’ve ever felt like there’s always something more to do, you’re always catching up, and there’s always something else you should improve or focus on. *I’m raising mine too, boo!* The no b.s. truth is: You’re right. I’m not going to coddle you, I’m a straight-shooter and I’m here to tell […]

A few weeks ago, I had the pleasure of meeting with an incredible business mentor of mine, Gary Vaynerchuk. We discussed whether or not I should use an app to scale my business and, as expected, he gave me incredible advice that will affect my decisions for the rest of this year. Ya’ll know I’m […]

This week on my Facebook Live “Ask Me Anything,” we jammed out on one of my favorite topics for service-based businesses: pricing. It all started with Melista, a wedding photographer, currently receiving inquiries a year or two in advance. She knows that it would not be wise to keep her current prices the same, because […]

Did you know that attending a cocktail party is very similar to getting engagement on social media? It’s true! Imagine if I walked into a cocktail party and said, “Hey, I have a great camera!,” or “You guys, my photos are on sale!” You would probably think I’m ego-driven, talk too much, and am completely […]

If you hang out here often, ya’ll know I love Instagram and Facebook, but I do not recommend putting all of your eggs in the social media basket because we do not own our followers. I am a huuuuge fan of diversifying your marketing efforts. In order to grow our businesses in the long term, […]

I’m a natural born storyteller. My father would whisper stories in the dark while my sister and I laid in bed, much after my mom yelled for us to fall asleep already. My dad? He helped conspire in our late-night revelry. I miss telling stories with frequency. Sometimes social media shortens our focus…but I want […]