If you follow me on Instagram, you know I am a huuuuuge fan of posting empowering quotes to connect with my followers and speak my truth. >>I’ve found that the quotes I post are far more likely to be liked and shared, increasing engagement and growing my following.<< So you can see these results too, […]

Y’all, I’m drinking the Kool-Aid. No, not THAT Kool-Aid… Although I do love me some punch on a hot day in Cali! I’m talking about the Instagram Kool-Aid. >>I believe Instagram is the best way for business owners to reach their customers today.<< And I know I’m not the only one who believes this! Millions […]

This post was originally featured on the Creative Live Blog. Watching that social media follower count is like fast-forwarding your favorite Netflix series just to watch the credits — ineffective, and a complete waste of time. Most businesses get the importance of being active on social media, but few know what’s really important when it […]

You typed furiously for 25 minutes, crafting the perfectly worded caption. Add a couple emojis… Throw in a few hashtags… Pair it with that picture you took in San Francisco… Reread it one last time… *Oh, THIS is going to be good.* POST. Now we wait. And wait… …and wait. Nothing. Just 1, 2, maybe […]

What is your number one priority? Are you in a season of life that you need to pull away from your business? Or are you in hustle mode, chasing after your dreams and putting that first? Chances are you are not sure what *right* answer is. If this was an episode of Jeopardy, the thinking […]

“If you don’t have haters, it means you’re not doing it right.” I heard a comedian say that recently and I was so offended. *Like, did he know something I didn’t?!* But then it hit me… He was so right. If you have big dreams, there will always be people who try to tear you […]

This one is for y’all who just started a new Instagram account for your business and want to know what types of posts will attract potential customers. How’s that for a one-line thesis like we learned back in high school? *hair flip* Let me get right to it: >>Curate your Instagram feed to be 80% […]

If you’re anything like the business owners I know, you’re probably wondering: How do you show your expertise? How do you show the value? How do you get followers excited to know more? Well friend, I can tell you what DOESN’T work: Going on Instagram after months of inactivity to launch something Not building relationships […]

Do you like 90s music as much as I do? Tell me OutKast isn’t good for the soul. *Shake it, shake shake it… Shake it like a Polaroid picture!* Isn’t this how Instagram feels sometimes? Like, if you could just magically shake it like a Polaroid picture on Instagram, you’d have more followers because if […]

To live or not to live? No, not live… LIVE! You know, Facebook and Instagram LIVE? Jeez… What a terrible way to open a blog post, right? I’m just keepin’ it real, yo. Last week I was chatting with my friends on a Facebook LIVE video and Jill asked: “I know you’ve mentioned that you […]