I’m getting a little VULNERABLE…but I can’t help it. Today, I am inviting you into my journey, my career, and my desired impact after over a decade of hard work. We were raised by immigrant parents in a rough and tumble neighborhood in East Los Angeles. I didn’t learn to read until I was 11 […]

I share everything I know about Instagram and I don’t believe in secrets… Why? Because we ALL have something unique to share. We create value simply by speaking our truth and SHOWING people how to do it. >>So often Instagram is filled with look-at-me content instead of let-me-show-you content… And this last subtle difference creates […]

Picture this: I’m chillin’ in my kitchen in a Rolling Stones t-shirt and answering questions on a Facebook live, and I get this question: “How do you differentiate between your free and paid content?” I LOVED getting this question, even though I’m pretty sure my response caused all of my viewers to sing “I can’t […]

In January of 2006, I unwrapped my first camera and I instantly fell in love… *Despite the fact that I had no idea how to use it.* >>Four years later, I was voted as Top 10 Wedding Photographers in the World, and my work was published in a litany of magazines.<< To this day, one […]

“Jasmine, I know I need to use social media for my business but I don’t know how.” I have been asked this question hundreds of times by business owners in all different industries. >>What I’ve learned is that no matter what your business is, there are 4 universal rules to follow if you want to […]

Have you ever felt like your market is saturated? Did you ever think, “I don’t know how I can possibly stick out in my town with all the competition”? I used to feel the same way when I first started my photography business in Southern California. >>I was a girl who didn’t know how to […]

Call me simple, but I believe 1% can change your business. If you’re anything like me, we all have a million things to do and we don’t even know where to start. When I felt overwhelmed in the past, I used to be stressed about all of the things in my business I *wasn’t* doing… […]

If you follow me on Instagram, you know I am a huuuuuge fan of posting empowering quotes to connect with my followers and speak my truth. >>I’ve found that the quotes I post are far more likely to be liked and shared, increasing engagement and growing my following.<< So you can see these results too, […]

Y’all, I’m drinking the Kool-Aid. No, not THAT Kool-Aid… Although I do love me some punch on a hot day in Cali! I’m talking about the Instagram Kool-Aid. >>I believe Instagram is the best way for business owners to reach their customers today.<< And I know I’m not the only one who believes this! Millions […]

This post was originally featured on the Creative Live Blog. Watching that social media follower count is like fast-forwarding your favorite Netflix series just to watch the credits — ineffective, and a complete waste of time. Most businesses get the importance of being active on social media, but few know what’s really important when it […]