I share everything I know about Instagram and I don’t believe in secrets… Why? Because we ALL have something unique to share. We create value simply by speaking our truth and SHOWING people how to do it. >>So often Instagram is filled with look-at-me content instead of let-me-show-you content… And this last subtle difference creates […]

Picture this: I’m chillin’ in my kitchen in a Rolling Stones t-shirt and answering questions on a Facebook live, and I get this question: “How do you differentiate between your free and paid content?” I LOVED getting this question, even though I’m pretty sure my response caused all of my viewers to sing “I can’t […]

“Jasmine, I know I need to use social media for my business but I don’t know how.” I have been asked this question hundreds of times by business owners in all different industries. >>What I’ve learned is that no matter what your business is, there are 4 universal rules to follow if you want to […]

Have you ever felt like your market is saturated? Did you ever think, “I don’t know how I can possibly stick out in my town with all the competition”? I used to feel the same way when I first started my photography business in Southern California. >>I was a girl who didn’t know how to […]

Call me simple, but I believe 1% can change your business. If you’re anything like me, we all have a million things to do and we don’t even know where to start. When I felt overwhelmed in the past, I used to be stressed about all of the things in my business I *wasn’t* doing… […]

If you follow me on Instagram, you know I am a huuuuuge fan of posting empowering quotes to connect with my followers and speak my truth. >>I’ve found that the quotes I post are far more likely to be liked and shared, increasing engagement and growing my following.<< So you can see these results too, […]

Y’all, I’m drinking the Kool-Aid. No, not THAT Kool-Aid… Although I do love me some punch on a hot day in Cali! I’m talking about the Instagram Kool-Aid. >>I believe Instagram is the best way for business owners to reach their customers today.<< And I know I’m not the only one who believes this! Millions […]

This post was originally featured on the Creative Live Blog. Watching that social media follower count is like fast-forwarding your favorite Netflix series just to watch the credits — ineffective, and a complete waste of time. Most businesses get the importance of being active on social media, but few know what’s really important when it […]

You typed furiously for 25 minutes, crafting the perfectly worded caption. Add a couple emojis… Throw in a few hashtags… Pair it with that picture you took in San Francisco… Reread it one last time… *Oh, THIS is going to be good.* POST. Now we wait. And wait… …and wait. Nothing. Just 1, 2, maybe […]

What is your number one priority? Are you in a season of life that you need to pull away from your business? Or are you in hustle mode, chasing after your dreams and putting that first? Chances are you are not sure what *right* answer is. If this was an episode of Jeopardy, the thinking […]