When I dropped out of law school all those years ago, I tailspun into feeling lost, worried, and overwhelmingly sad. I lived most of my life in fear. Did I make the right decision? Did I make a mistake? What are they going to say about me?  >>When I look back, I felt all these […]

Seth Godin defines a brand as “A set of expectations, memories, stories, and relationships that accounts for one consumer to choose one product or service over another.” Did Seth say your website is your brand? How about your business cards? Your social platform? No. He said you can’t buy a brand! A brand is not […]

As y’all know, I answer your questions every single week on my Facebook page. We talk about, life, business, Netflix… You name it, we go there! Last week, Adrienne asked: “I’m curious how you balance starting a new business, investing in it, yet still making a profit?” As I told Adrienne, I have started multiple […]

When I was first starting with Facebook live, I would put out a call for questions and no one would ask them. Yep, *crickets*. It was a little awkward. But instead of wallowing in my sadness and not going live, I would start answering questions I *thought* my ideal client might be wondering but hasn’t […]

Recently I went to a co-working space in Newport Beach and decided to take you along for the ride to show you how I create Instagram stories while I’m on the go.  >>I love IG stories because you are making micro-commercials about your business without SELLING your business!<< Stories keep your business top of mind […]

Yesterday I had a conversation with someone on Instagram about one thing: overwhelm. She told me she was feeling so overwhelmed with everything she has to do in her business.  >>She’s read dozens of books, listened to countless podcasts, and taken multiple courses but she had yet to implement what she learned, paralyzed by fear.<< […]

I used to say Instagram stories are like creating micro-commercials for your business, but I couldn’t have been more wrong. *And you can ask my husband, it takes a lot for me to say when I’m wrong…* >>Instagram stories are like your own Netflix feature!<< They are an opportunity for people to binge-watch snippets from […]

Did you know that in addition to my live chats, I create produced video content every.single.week. on IGTV, Facebook, and YouTube?! Dude, I love video. I didn’t always enjoy it *and I still don’t LOVE having to put makeup on 😉 * but I have grown to appreciate the value in using video in my […]

It’s time to flip the script, boo. While others can brag about getting 10k followers, I’m a fan of getting ONE.AT.A.TIME. I’m a huge fan of slow, authentic, organic growth. I never want to go viral. I don’t wanna be popular. I’m don’t aspire to be an influencer. I am here to connect and serve […]

Recently I was interviewed on James Wedmore’s podcast Mind Your Business three times (episodes 265, 266, and 267) for what he called “Jasmine Star Week.” (Great for my ego, I knowwww!) In the first episode titled “Reprogramming Failure,” we touched on the differences between a CEO and an entrepreneur and I wanted to unpack it […]