Grind all day. Sleepless nights. Out-hustle. Is that what starting a business requires?

Now, I never say something and expect you to just blindly accept it as truth, so let me explain why the traditional way of creating tons of content and not engaging with your followers is hindering your business.

When I first started a business, there were plenty of things vying to hold me back. Maybe you feel the same?

If you haven’t made your first one yet, Instagram Guides are exactly that: a guide of a specific flow of content chosen by the creator. Guides are essentially a blog post or e-commerce promo, but most of the work is already done for you!

It’s a common question: “How do I attract the right audience and get my ideal client to see my posts?” My response is always the same.

Social media is largely visual. Your photos help to stop people from scrolling on by. But just how vital is it to have quality photos on social media these days?

I realize it’s tempting to think that we should say “yes” to everything thrown our way, but not all opportunities are created equal… and you’re the only person who’ll advocate for your business.

Rather than simply sharing a photo dump of your recent vacation, you can jam-pack a carousel with value for your audience.

“It’s lonely at the the top.” Those are the words I read in a recent Facebook comment that stopped me in my tracks.

Not only are Reels fun to make, but they also are the best way to get discovered by new audiences on Instagram.