“Oh, no… Not another TikTok dance trend,” I think to myself as I scroll through my feed. The truth is, I feel awkward recording lip-syncing videos and busting out the dance moves typically reserved for my friend’s weddings *and after I’ve had a margarita or two, if I’m being honest*. >>As business owners, all we […]

Imagine this… Your feet are in quicksand. You’re clawing the ground, trying to gain traction. No matter how hard you try, you’re slowly sinking further and further. You’re stuck. Does this visual describe how you feel about social media right now? Do you feel stuck, *even buried* underneath captions to write, photos to take, hashtags […]

Hustler, are you balancing multiple businesses and aren’t sure how to get everything done? *If you’re reading this post and nodding your head, you really ARE a Hustler!* Believe it or not, I can completely relate to you. >>In 2015-2016, I was running a wedding photography business, I was teaching other photographers how to run […]

Recently, my team and I were batching video content in my apartment complex, and we had clear views of the pool right outside the window… And I’ll be honest: I was so jealous. I thought, “I don’t want to be working! I want to be out by the pool right now!” But then I reminded […]

Did you know that there are three types of Instagram Guides you can be creating for your business? >>Instagram Guides are curated groups of posts, products, or places that you can offer your audience.<< Although you can create any type of Guide you’d like, a certain type could be more advantageous for growing your business. […]

I was answering Live questions on a recent Ask Me Anything video, and John asked: “Can you have a successful business without social media?” Immediately, I answered John’s question with the first thing that came to mind… of course you can have a successful business without social media! People do it all the time. But […]

Have you ever wondered how Instagram and TikTok influencers effortlessly create Time Lapse videos to showcase the behind the scenes of their business, tell a story, or demonstrate their morning routine? *I have news for you, friend: you, too, can create these eye-catching videos!* >>All you need to do is to put your phone camera […]

Do you wish you could take better selfies for social media? *I see you nodding your head, friend!*   Of course, it would be great if we all had a brand photographer following us around to document our every move to post on the ‘gram…but most of the time as hustling business owners, it’s just […]

Dude…Are you on Clubhouse yet?! *I’ll be honest… I’m kiiiiinda obsessed with it.* This app has become one of my favorite places to hang out, and I’m not alone! >>Clubhouse is a great place for business owners to network, learn from one another, share ideas, and connect with their ideal client.<< Are you ready to […]

Since the beginning of my business, I’ve realized the importance of setting goals. *I mean… How can I aim for the target if I don’t even know where the bullseye is located?* When I started my photography business in 2007, I wrote my goals in an old notebook… >>But now when I look back at […]