Raise your hand if you’ve ever felt like you’re stuck in your own business bubble and nobody understands what you’re going through. Are you raising your hand high, Buttercup? I am! As business owners, we have a tendency to think that things are only happening to us. We think that nobody else has had or […]

Boo, have you ever felt caged by negative thoughts?  If you’ve been shackled to self-doubt, I feel you. Deeply. >>For years I was imprisoned by toxic thoughts, daily reminders of my deeply seeded fear.<< I’m not good enough.  I’m not doing it right. I’m a failure. I don’t matter. These negative thoughts that swirled around […]

Boo, let’s talk about one of my favorite topics: PRODUCTIVITY. Are you struggling to stay on track?  Need more time and space?  Want to maximize the time in your day? In order to chat about productivity, we have to address something that tends to make a lot of people’s skin crawl *myself included!*: BOUNDARIES. You […]

I’ve seen your Instagram account and I know EXACTLY why you’re struggling with engagement, gaining followers, and turning them into customers… The bad news is that it has to do with YOUR Instagram account. The good news is that it’s fixable…and I know EXACTLY how to help! *I gotchu, boo boo!* >>I’m going to teach […]

Want to know the number one mistake business owners make on Instagram? They don’t build an instantly recognizable brand. Seth Godin said it best when he described a brand as: “The set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one service over another.” >>A brand is […]

Are you ready for some tough love, boo? Here’s a lesson I learned from the one-and-only Oprah Winfrey about comparing yourself to others that I want to pass along to you: When Oprah was beginning to build up her business, there were others who came along and did something similar. This caused other people to […]

As a business strategist, I look at hundreds of Instagram accounts every month and I can tell you that 90+% of them don’t have bios that prep their audience for sales. *I see confusing descriptions… to having no descriptions at all… to bios that contain only emoji’s… to no bio at all?!* IS THAT WHAT […]

I’m about to admit something a liiiiittle embarrassing… For years, I was totally against affiliate marketing in my business. I always respected influencers who made money posting links to their outfits, doing sponsored posts, and asking their audience to swipe up on their favorite brand of coffee, but I never felt like it was for […]

It’s time to reproduce, reuse, and recycle…content! That’s right my friend, this slightly altered sustainability method works in more ways than just saving trees. >>Today I’m going to teach you how to repurpose your content by staggering your Instagram posts to Facebook because I’m a huge fan of working smarter, not harder.<< Studies have shown […]

Friend, I am a huuuuge fan of diversifying your marketing efforts. I mean, what if Instagram and Facebook disappeared tomorrow?! In order to grow our businesses in the long term, we need a way to connect with our community on a deeper level in a place we OWN: an email list. >>So that’s what I […]