Learn how to turn followers into customers with my top 3 Instagram resources that teach you how to stand out from your competitors and turn your Instagram account into a money-making machine!

SIGN UP

YOUR FREE GIFT
Instagram Branding Bundle

How to Increase Your Engagement on TikTok

August 12, 2022 - Business, Business Tips, How To, Marketing

ALL POSTS

BUSINESS

PHOTOGRAPHY

ALL CATEGORIES

Curious how you can strategize your marketing plan on TikTok? Let’s dive in! 

First off, yes. TikTok is a little wonky to navigate even for the savviest of business owners when it comes to increasing engagement and building relationships. Keep reading to learn why.

>>TikTok was not built for relationships. It was built for interest.<< 

What does this mean? 

Simple put:

  • The TikTok algorithm doesn’t care who you follow or who you engage with.
  • It only cares about what you are watching and how long you are watching it.

Their platform isn’t built for cultivating deep personal connections with your dream customer or Ideal Client in a way that helps your business grow. 

Increasing Your Engagement on TikTok

Allow me to turn back time for a moment to share an example that will help you more effectively strategize for increasing engagement on TikTok…

Towards the end of 2019, Clubhouse, the audio-only platform for conversations, didn’t allow direct messages at the time. What did people do? They directed their followers to connect with them by sending a DM on Twitter or Instagram. 

Here’s what happened next…

All of a sudden, people started taking that same behavior to TikTok. This kind of adaptive behavior is a phenomenal example of working smarter–not harder.   

>>Learn and take what you don’t have on one platform and strategically carry it over to another platform.<<

Let’s take a look at what this could look like for your TikToks.

  • If you’re a coach who teaches how to harness the power of manifestation, you could embed this kind of call to action in your TikTok:
  • “Would you like the first ten steps to manifestation? Send me a direct message with the word, ‘Manifest,’ and I’ll send you my FREE guide!”
  • If you sell gluten-free wine, you could embed this kind of call to action in your TikTok:
  • “Thirsty for a wine that won’t threaten your gluten intolerance? Send me a direct message for a discount code you can use on your first order!”

You could start embedding action items in your TikToks. For example:

At the end of the day, whether it’s a TikTok or a Reel, short-form video remains a POWERFUL way to grow your business. What does this mean for you? 

Just begin (or keep going!). Hit record, edit, add a call to action that encourages engagement, and post your video. 

Easier said than done? For some, perhaps… but you have a secret weapon. 

Want tips on how to increase engagement and sales, and work smarter not harder in your business? Social Curator has you covered. 

When you start your Social Curator subscription, every month you receive:

  • Group coaching and masterclasses (with myself and other industry experts)
  • 30 Caption Templates per month (so you know precisely what to say)
  • 5 Instagram Story Templates per month (to make it easier for you to show up)
  • A Gallery of 5,000+ Lifestyle Photos (so you always have scroll-stopping photos)
  • Daily bite-sized Actions (to boost your engagement on social media)
  • A monthly Marketing Action Plan (to educate you on various social media topics)
Social Curator: A monthly membership for business owners to build a brand and market it on social media

Click >>HERE<< to start your subscription today, and we’ll see you inside.

SHARE TO

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
Planner

Free Instagram
Guide

Free Stock
Photos

How To Get Organized And Create
A Productive Work Schedule

5 Ways To Easily Get Authentic
Engagement On Instagram

5 Photos For You To Use On
Social Media

Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...