How to Use Instagram Stories for Engagement - Jasmine Star

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How to Use Instagram Stories for Engagement

May 11, 2020 - Business, Marketing

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Let’s be real: I am SO awkward on camera.

*Or at least I FEEL awkward!*

Can you relate, boo?

Despite my insecurities, I have recently been increasing my engagement and growing my business by using Instagram stories.

*And if it’s working, I don’t care how awkward I feel… I’m going to keep using this tool for my business. And you should too!*

Now you may be saying, “Jasmine, I already post Instagram stories and they don’t work for my business!”

But friend, there is a difference between being on Instagram stories and using Instagram stories to strategically uplevel your business.

Today I’m going to give you 3 tips (to follow along with your next 3 story slides) on how to use Instagram stories for engagement. Let’s dive in!

Set the Scene

When someone is scrolling through their feed, they are wondering “What’s in it for me?” On the first slide, tell your audience what they can expect from the following stories in a way that encourages them to continue watching.

Share Your Insights

The best stories serve your audience with what they need to hear in that moment. I like to share 2 or 3 tips or insights in my stories that help my audience get to know me better, learn more about what I do, or how my business serves them. *The secret ingredient? Serve, serve, serve!*

Give Them A Way to Engage

The key to using Instagram stories for engagement is to ask for it! Use stickers for your audience to vote on a poll, answer or ask a question, or send you a DM. The more you encourage them to respond, the quicker you will see results in your engagement.

Friend, I hope this helped you increase your confidence on Instagram stories.

If you’re ready to start posting Instagram stories to grow your business and aren’t sure where to begin, download my FREE Instagram Story Checklist.
This checklist and guide will walk you through exactly how to share photos, videos, add filters, and upload stories like you’ve been doing it from day one! Download the checklist >>HERE!<<

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...