Imagine feeling confident with a strategy of attracting dream followers who'll authentically engage with you...and turn into customers! In this FREE online class, I'll walk you through How to Plan, Create and Execute a Month of Social Media Posts in ONE Day. Save your seat now!

SAVE MY SEAT

JOIN MY FREE
MASTERCLASS

How to Write a Bio for Your Website

May 23, 2014 - Business, How To

ALL POSTS

BUSINESS

PHOTOGRAPHY

ALL CATEGORIES

Yesterday I posted a quick status update regarding how to write an effective website bio. What resulted was people responding via Facebook and Twitter stating they had no idea where to start. As in, How Do I Write a Bio For My Website? This got me thinking and I wondered if I could help. I'm no wordsmith, but here are a few tips to get started.

This is the most simple approach I can think of (of course, you'll amend and improve as you progress, but let's focus on simply getting started), so let's use the example of a baker. Of course, I could use a photographer as an example, but I want to demonstrate in an entirely different genre to show how it can be done.
1. List three reasons why you do what you do
    Don't over-think this. Just write what comes to mind, comes from your heart.
    Example:
        I'm a baker because I love the way cookies make children smile.
        I'm a baker because my grandmother shared her secrete recipes with me.
        I'm a baker because I've dreamed of becoming a sugar connoisseur my entire life.
2. List three things that make you unique.
    This may feel self-indulgent, but this is the chance to simply showcase your beautiful differences in a sea of talented competitors
    Example:
        I started selling homemade cupcakes at my son's soccer games…soon enough I started getting orders by the dozen.
        I've taken decorating classes from some the the nation's premier pastry chefs.
        I went on a chocolate tasting tour through France when I was 17 years old.
3. List three things you want your customers to know.
    This is your call to action…be bold in stating your intentions and let them decide if you're the best fit for their needs.
    Example:
        If you'd like to order, call me at: 555-555-555
        I'd love for you to stop by the bakery for a tasting.
        I bake delicious confections to share my love of baking, so email me to taste the sweetness of my passion.
4. Now that you have three reasons, three things that make you unique, and three things you want customers to know, all you have to do is combine them.
    No, really, simply combine these ideas and find ways to connect them so they make sense.
    Example:
        As a child my grandmother shared her secret recipes with me and it was then I realized I wanted to become a sugar connoisseur. Let's face it, is there anything better than seeing a child smile while eating a cookie? I started my passion for all things sweet when I went on a chocolate tasting tour through France when I was 17 years old. Decades later, I started selling homemade cupcakes at my son's soccer games…and shortly thereafter received orders by the dozen. Since then I've studied under the nation's premier pastry chefs and I'm proud to define my artisanship under their guidance. I'd love for you to stop by the bakery for a tasting or if you'd like to place an order, call me at 555-555-5555. I bake delicious confections to share my love of baking, so contact me to taste the sweetness of my passion.

This might not be the best website bio I've put together, but it's a solid start. And sometimes a start is all we need as entrepreneurs to get our brains moving in the right direction. I gave this same advice to Rebecca Nash, a blog reader, and I'm happy to see she's put it to good use:

Happy Friday!

SHARE TO

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
Planner

Free Instagram
Guide

Free Stock
Photos

How To Get Organized And Create
A Productive Work Schedule

5 Ways To Easily Get Authentic
Engagement On Instagram

5 Photos For You To Use On
Social Media

Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...