Should I Change to Instagram Business Account? | Jasmine Star

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Should I Change to Instagram Business Account?

August 18, 2016 - Business, Business Tips, Marketing

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You guyzzzzz.  I’m walking around the airport like everything is fine, but deep down inside my boot, my sock is sliding off.  Send help, as soon as possible.  To get my mind off things, let’s chat about Instagram business accounts, m’kay?

With all the big changes at Instagram lately, I’ve been asked if I’ll be switching my Instagram account from personal to business.  And I’ll cut straight to the point:  No.  (At least not now).

The new option for a business profile is lovely and wonderful, but it’s not a fit for my business.  Here’s why: the most powerful features for this change just doesn’t apply to my business.  And I highly encourage you to figure out if it applies to yours.

One of the most powerful features is the CONTACT button, which customers can tap to get a phone number (to call or text), an email, or directions to a retail location.  While this is wonderful, I don’t think it outweighs the cost of changing your account classification.

instagram-business-account

The Instagram algorithm (must like Facebook’s algorithm) constantly changes and I have no doubt that since Instagram posts are no longer seen in a chronological order, the Instagram business accounts will be indexed the same way Facebook business pages are (i.e. like a house guest who’s stayed too long).

Facebook’s most recent algorithm changes cited indexing Facebook Pages lower and highlighting posts from friends/family on a person’s home feed.

This algorithm change has really affected my organic reach and engagement on my Facebook page [insert sad emoji face here], and my biggest worry is that the same thing can happen if I change my personal Instagram account to a business account.

Would it nice for new Instagram followers to be able to contact me within the app?  Yes.  Am I impressed with the ease of promoting a post within a business account on Instagram?  Yes.  But I’m not willing to sacrifice the status of my account being indexed as my followers’ friends and family.  Framily, y’all.

I’m paying attention to each update and as things change, I’ll be sure to update my opinions along the way.  Holler at me if you see the changes differently because I love getting to discussions/conversations/conversations/ with my internet framily.  😉

If you’d like to learn more about my business approach on Instagram, you can get all the goods and details at INSTA180.com!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...