The 80/20 Rule of Building A Business - Jasmine Star

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The 80/20 Rule of Building A Business

March 9, 2020 - Business, Business Tips, Start Up

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Are you ready to take your passion, put it out into the world, and make money off of it?

>>Running a business means that you’re so passionate about what you do that you want to make money from it.<<

But here’s the thing Buttercup, making money by doing what lights you up requires a clear idea of what that means.

When I first started dreaming about being a photographer, I had immaculate visions of what my life would look like.

  • I’d get to travel the world to shoot wherever I wanted.
  • I’d take my camera everywhere and casually shoot photos whenever I wanted.
  • People would be banging on my door for me to be their photographer.

But when my photography business started picking up momentum, I quickly realized that I spent the majority of my time editing photos, emailing prospective/current/past clients, and doing admin work.

Doing all of the necessary tasks required to make my business work meant that only a fraction of my time could be spent actually doing what I loved.

Here is the lesson I learned that I wish someone would have told me when I was just starting out: 

>>Running a business will take about 80% of your time to allow you to do 20% of what you’re passionate about.<<

*How’s that for some real talk, boo boo?*

When I made the pivot to being a business strategist, it was based on the fact that I wanted to help people.

I am totally crazy about helping business owners build their businesses on social media.

I love it. I could talk about it all day. In fact, that’s what I want to do…talk about it all day.

That’s what I get to do *a little bit* as the CEO of Social Curator. But here’s the truth: 80% of my time as CEO has nothing to do with what I want to do.

  • I want to be creative by coaching business owners.
  • I want to take photos.
  • I want to eat ice cream all day.

*Earth to Jasmine: that is TOTALLY unrealistic!*

See, if you’re anything like me, you’re stuck with the realization that your imaginary business looks NOTHING like actually building a business.

The majority of my days are spent answering emails, attending meetings, answering emails, and planning future projects.

*Oh, and did I mention answering emails?*

But I can’t complain, Buttercup, and neither should you. Why?

>>Doing the heavy lifting in my business means that I get to spend my entire life doing what I love.<<

Boo boo, I’m dealing it to you straight now because I wish someone would’ve taken two minutes to give me this reality check years ago.

I absolutely believe you can make a living doing what you love. 

But please take the time to balance the imaginary visions of your dream career to the discipline it’s going to take to build a successful business. 

If you’ve built a business before, what advice do you have for those who are just starting out? I’d love to hear your thoughts! Send them my way in an Instagram DM!


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Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...