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The Power of Specialization

January 19, 2016 - Business, Business Tips, Marketing

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My mother is in remission. She's been cancer free for more than a decade and not a day goes by without me feeling like the luckiest kid in the world (yes, I'll refer to myself as a kid for as long as possible). However, when doctors discovered cancer in her brain we wanted her treated by the best nuero oncologist we could find. We didn't want a general practitioner. We didn't want an oncologist. We wanted a neuro oncologist because they specialize in brain cancer.

And just like that, I experienced the power of specialization. My family was willing to wait longer, pay more, drive farther, and expect more because her doctor focused on one thing. Only.

This had a profound effect on my life. As soon as my mother recovered, I searched for specialists in all fields. Everything from finding a manicurist who specialized in nail art to a dentist who specialized in working with fearful patients (I can, umm, be rather high maintenance in a dental chair). This later poured into my professional life when I created my photography business. I specialized in one thing: lifestyle wedding photography.

Why? The more someone feels like your services are tailored just for them, the more they'll spend/the farther they'll drive/the longer they'll wait/the more they'll brag about what you do.

I encourage you to take a moment and define your specialty.
Are you a hair stylist? Or are you a hair stylist specializing in color and ombre techniques?
Are you a travel agent? Or are you a travel agent specializing in honeymoons?
Are you a soap maker? Or are you a soap maker specializing in organic, handmade soap?

Is having a specialty necessary as an entrepreneur? No. But it can a powerful defining component to your business, hone your focus, and foster customers who'll believe there's no one better to do what they want than you.

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Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...