Creating A Personal Or Business Brand: How To Know Which Is Right For You? - Jasmine Star

You know you should be building your brand, but—com'on—where do you start?! This resource is everything you need to quickly jumpstart your brand-building with ease.

SIGN UP

Your Free Gift:

Branding Bundle

Creating A Personal Or Business Brand: How To Know Which Is Right For You?

January 14, 2019 - Branding, Business, Business Tips, Start Up

ALL POSTS

BUSINESS

PHOTOGRAPHY

ALL CATEGORIES

During my Q&A at ShowIt United a few weeks ago, I received a question from a photographer in the audience who asked: What is the proper ratio for personal to business content on my social media?

Before I could answer her question, I needed to know where our starting point was. So I asked her, “Are you building a personal brand or a business brand?”

But here’s the thing… she didn’t know.

And it’s not just her. This is a question most entrepreneurs do not know the answer to… and you want to know a secret? Get closerCloooooooser…

The secret is that the answer comes from within. I can’t answer it for you, your follower count won’t tell you, and your engagement is not going to answer it either.

Only you can make the decision to build a personal or a business brand, based on what you’re comfortable with.

Here’s a great exercise from Anne Lamott: Ask yourself, “If I were to name my account my name, how do I feel?” And then ask yourself, “If I were to name my account by a business name, how do I feel?”

Really take the time to think about it and be in touch with what you’re feeling. You will notice that your body physically will guide you because it is hardwired to know what it wants.

And if you’re wrong? That’s okay.

Do it, post, test, and if it doesn’t work… Change it, friend.

I am challenging you to put a stake in the ground, but I am not telling you you can never take it out. People change, and businesses do too. It’s about what you feel, where you’re going, and what you’re comfortable with.

And regardless of if you’re choosing a business or personal brand, the comfort level is different for everyone.

But in response to whether or not you should build a personal or business brand, just know that there is no right or wrong answer, boo. At the end of the day, only you will know what is right for you.

This branding video might add some clarity around the topic as well…

And as always, I’ll be here cheering you on.

SHARE TO

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
Planner

Free Instagram
Guide

Free Stock
Photos

How To Get Organized And Create
A Productive Work Schedule

5 Ways To Easily Get Authentic
Engagement On Instagram

5 Photos For You To Use On
Social Media

Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...