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Featured : USA Today – The New Instagram Algorithm

March 28, 2016 - Business, Business Tips, Marketing

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Last week I was honored to join Jeff Graham on his popular tech podcast for USA Today.  We had a blast chatting about the new iphone, the future of television remotes, subscription music sites and–my favorite–social media.  We spoke about a recent blog post I wrote about Instagram's new algorithm and was interviewed on camera as well.  (Note to self: smile more on camera.)

New Instagram Algorithm

Now here's where a strange thing happened: people got their feathers ruffled.  Perhaps I came across as pro-algorithm (even though I stated outright I preferred the chronological feed), but I want to make one thing clear: Instagram has revolutionized my business.  I love the platform.  It's changed the way businesses do business…and I am NOT a fan of the new changes.

However, Facebook (which owns Instagram) had a 51% growth over the prior year and in order to sustain this type of growth must find a way to monetize apps like Instagram (the social media platform users and brands engage with the most) (Source: TechCrunch).  For years businesses (like my own) have cultivated customer acquisition by beautiful photos, but now I need to foster organic engagement or else getting my feed seen will come with a hefty price tag.

I'm actively researching how to make this happen, but first things first:  I need to ask my audience to Turn On Post Notifications.  Ideally, I want my followers to get a notification when I post, but they must opt-in for my feed.  This will be the first step of many, but I'm committed to sharing with you what's working with my feed so we can grow our businesses.  Together.

To read/see/hear from from my chat with USA Today, click HERE for the blog post!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...