Do you feel completely lost when trying to find your dream customer or Ideal Client? 

You’re not alone. Determining and finding your Ideal Client takes some work… but it’s worth it because once you know WHO they are, you can more effectively find, speak to, and grow an audience that wants and needs the product or service your business offers. 

Consider this your trusty 3-step guide on where you can discover them and how to lead them to your business!

Keep reading to learn:

1. WHO your Ideal Client is,
2. WHERE they hang out online, and 
3. HOW to hang out where they do and begin conversations!

Step 1. Know WHO Your Ideal Client Is.

The foundation of getting sales on Instagram is knowing WHO your business is for. Easy right? 

It will be once you do the necessary work of discovering who you’re actually selling to. Here’s where it’s harder than you may think… You must be specific. Like, really specific. 

• If you sell household cleaning products and think your business sells to anyone with a home, that’s not specific enough.

• If you’re a divorce lawyer and think your business serves anyone going through a divorce, that’s not specific enough.

Let’s be real: your product or service is not for everyone. In fact, we’d say it shouldn’t be for everyone. 

The hard part is resisting the urge to sell to everyone because you’re worried if you get too specific, you’ll miss out on sales. That’s a very real and common feeling. 

Your Ideal Client is not just an age group, gender, or race. They are a real person with wants, desires, and problems that YOUR business can help them with. 

When you speak to that person, they will spark a fire volcano of growth for your business. So get *specific*… and know WHO you are selling to.

That business that sold household cleaning products? 

Imagine if, instead of trying to sell to ‘everyone with a home,’ they targeted their marketing efforts to young women who recently pivoted their career from working in the office to working remotely so they could enjoy more autonomy.

That divorce lawyer?

Imagine if, instead of trying to serve ‘anyone getting divorced,’ they targeted their marketing efforts to single fathers in Arizona who were fighting for custody of their kids.

Remember: 

>>When you speak to ONE person, you attract others. When you speak to everyone, you attract NO one.<< 

Don’t worry. We’ve taken the guesswork and frustration out of identifying your Ideal Client for you! Everything you need is inside Social Curator! 

And just like that, you’re ready for your next step!

Step 2. Know WHERE your Ideal Client “hangs out” online and what accounts they love to follow.

In other words, what platform do they quickly scroll through first when they’re waiting in line at the grocery store, the airport, the school drop-off, etc.? What accounts do they comment on or engage with often?

It’s ok if you’re a little uncertain. Simply start by picking the most likely platform and then move to Step 3. If you can’t find them on that platform after 2-4 weeks, try another.

Step 3. Hang out on the platform where your Ideal Client is most likely to be and follow the accounts they’re likely to follow. 

Once you know where your Ideal Client is, it’s time to begin natural conversations.

Let’s walk through a service and product-based business example of what this really looks like. 

Service-Based Business Example: 

Nicole is a Nutrition Coach who focuses on nutrition for women in their thirties. 

Nicole’s Ideal Client is:

• Name: Jessica
• Where she lives: Wayne, PA (suburban Philadelphia)
• Age: 35
• Marital status: Married
• Children: 3 (ages 6, 8, 9)
• Job: Part-Time Virtual Assistant (she has some spare time)
• Hobbies/interests: Barre classes, organizing, and “mom fashion”
• Where she hangs out online: Instagram
• What accounts she loves to follow: The Home Edit, The Minimal Mom, Merrick White

To find her Ideal Client, Nicole goes to the accounts where Jessica hangs out the most and scrolls through the comments to find responses from those who look like her Ideal Client. 

Once she finds them, she either:

• Goes to those accounts and engages or 
• Responds directly to her Ideal Clients in the comment section with a friendly (non-salesy) comment.

Product-Based Business Example: 

Colleen is a Natural Makeup and Skincare Distributor who helps women in their twenties establish a skincare routine.

Colleen’s Ideal Client: 

• Name: Emily
• Where she lives: Brooklyn, NY
• Marital Status: Single, not dating
• Children: None
• Job: Public Relations Associate 
• Hobbies/interests: Vegan cooking, reality tv, nail art
• Where she hangs out online: TikTok
• What accounts she loves to follow: Vegan Recipe Ideas, Doctors Daughter, and ilysmnails.

To find her Ideal Client, Colleen goes to the accounts where Emily hangs out the most and scrolls through the comments to find responses from those who look like her Ideal Client.

Emily then either:

• Goes to those accounts and engages or 
• Responds directly to her ideal client in the comment section with a friendly (non-salesy) comment.

There you have it, friend! Who knew finding your Ideal Client was as easy as 1, 2, 3?! 

1. WHO your Ideal Client is,
2. WHERE they hang out online, and 
3. HOW to hang out where they do and begin conversations!

Learn more about who your Ideal Client is, where they are, and how to hang out with them on social media, so you’re primed to increase sales inside Social Curator!

When you join Social Curator, every month, you receive:

• Group coaching and masterclasses (with myself and other industry experts)
• 30 Caption Templates per month (so you know precisely what to say)
• 5 Instagram Story Templates per month (to make it easier for you to show up)
• A Gallery of 6,000+ Lifestyle Photos (so you always have scroll-stopping photos)
• Daily bite-sized Actions (to boost your engagement on social media)
• A monthly Marketing Action Plan (to educate you on various social media topics)

Click >>HERE<< to start your subscription today, and we’ll see you inside.