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How to Get the Engagement Your Instagram Posts Deserve

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There are three frustrations I hear business owners express about Instagram regularly…

  • They’re yearning for authentic conversations.
  • They’re disappointed about the lack of engagement.
  • They’re chomping at the bit for genuine connections.

Every time I hear someone share one of those pressure points, I can’t help but wonder about their Insta game.  I’m not coming from a place of judgement, it’s genuine curiosity.

You see, so many times, we want to show up and be seen but forget to show up for others. While we’re busy creating content in addition to our everyday hustle, it’s easy to forget others are doing the same.

So while we want every post to be the best performing one yet, the reality is, it doesn’t work that way. Not every post is going to be a top performer and not all progress can be measured in metrics.

We have to show up with the intention of BUILDING RELATIONSHIPS.

I know I’ve said this before so if you’ve been on this journey with me, I might sound like a broken record. But I’m going to say it again for those of you who are new around here or those who just need to be reminded: Social media is a long game.

It’s not about showing up once and that being enough. It’s not about sharing what you do and then–BOOM!–being flooded with requests for services in your DMs.

Remember, posting on Instagram like showing up to a party and getting to know the people in the room. Just like you can’t walk in and expect everyone to start talking to you, you can’t expect that simply posting is enough to get the engagement you desire. You’re going to have to mingle, start some conversations, introduce yourself, and get to know people.

With every post, you’re helping your audience get to know you a little better. You’re also going to have to seek others out, extend your hand, and get to know them.

I’m convinced we have to give what we’re looking to receive on our accounts. This means

  • visiting profiles and accounts
  • leaving meaningful comments on posts (not just liking posts in passing as you scroll from one to the next)
  • giving the same engagement you want for your own account

 

So today, I want to challenge you to give three times the amount you want to receive. If you want to get ten comments on your next post, that means you need to leave 30 meaningful comments on posts that you like.

I know it sounds like a lot but if you’re on social media for business, that means it’s work! You have to be intentional to get the results you desire. Here’s to showing up for others and giving what you want to receive!

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Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...