How to Stick Out from the Competition | Jasmine Star

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How to Stick Out from the Competition

July 20, 2018 - Business, Business Tips, Start Up

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No matter what industry you’re in, it’s easy to get overwhelmed trying to find ways to drum up business when you think about the competition out there. Sometimes you have to just take your eyes off of the competition and focus on what’s in front of you. YOUR BUSINESS.

Easier said than done, I know. But today I want to help you figure out what sets you apart from the competition.

Get out a pen and notebook because you’re going to need it!  I created a 4-minute video to walk you through my process, but below you’ll find the notes just in case you prefer to read them!

I want to walk you through a simple exercise to help you discover how you can stand out from the competition. You’re going to start by asking yourself these three questions:

 

  • What am I complimented on the most?
  • What do I see, think, or do that’s different from everyone else in my industry?
  • What makes me the most excited about what I do?

 

 

When you answer these questions, make sure the answers are robust. One-word answers won’t get you where you’re trying to go. Once you’ve answered these questions, pick one to focus on because you’re about to brain dump!

What’s a brain dump you ask? It’s where you write down everything that comes to mind. So be prepared to write freely and allow yourself to go deep! Ready? Pick your question to brain dump on, and GO!

After getting it all out, let it just sit there and marinate for a few days. Set a reminder on your calendar to come back and look at your brain dump. At that point, you’re going to read it and pick out three main focus points.

(If you have a hard time picking them out, go with the three that catch your attention first or the ones that resonate with you most.)

Those three things are your unique factors (something I learned about in the book “Traction”). It’s something I believe in because it works! This helps bring direction and clarity and I’ve used it as I’ve built my own business. Friend, I hope this exercise helps you realize what sets you apart from those in your industry!

To clarity and direction,
j*

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

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