How to Optimize Your Website to Attract Dream Customers: Your Website Questions Answered | Jasmine Star

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How to Optimize Your Website to Attract Dream Customers: Your Website Questions Answered

May 1, 2019 - Business, Marketing

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I use the Question Box feature on Instagram Stories because it’s a great way to get ideas on how to create content followers actually want to see.

After all, my Instagram account is in service of their needs because I use my account to market my business!

I receive countless inquiries in that Question Box, but one hot topic I’ve been recently asked about is WEBSITES.

Rather than answer their question in a DM and move on, I decided to take it one step further and make a video about a few questions as they related to websites.

**I’ve always heard that if you have a question, someone else probably has the same one!**

Let’s start with Malind’s question: “What pronouns should businesses use on their website?”

The good news is that it is up to you, buttercup! There is absolutely no right or wrong answer. However, there are a few things to consider while making your decision.

  • First, using personal pronouns such as “I” personalizes the experience. I prefer this approach, because readers become immediately connected to me and it feels like we’re having a real conversation
  • On the other hand, you may decide to use the word “We” on your website instead. This is great if your business is made up of a team, or is in a corporate structure.
  • Finally, you can always remove all references from a personal perspective and shift that attention to the viewer with the pronoun “You.” This approach is entirely centric on the customer and it encourages them to think about why they are on the website to begin with.

>>The most important thing to remember is to write content on your website and social platforms that you believe best resonates with your viewers.<<

Next, Masalsi asked: “Is a website a must when we have social media?”

On March 13th, Instagram and Facebook went down for the entire day. For many entrepreneurs, business just…stopped. My friend, THAT is a scary place to be.

If social media suddenly goes down forever, your followers will not mean anything then!

With a website, you always have a place to sell directly to your consumer and capture their data to send email follow-ups, newsletters, notes of appreciation, and gather their feedback.

>>The minute your business is built on somebody else’s platform, you’re forever beholden to them.<<

Finally, Sarah asked: “Should I have two different websites for my wedding and interior design business?”

The short answer is yes.

Customers need to quickly understand who you are, what you do, and how you can best serve them. If your website is confusing or it doesn’t immediately fit their needs, unfortunately they will NOT stay for long.

>>The thing to remember is if the end consumer is different for your product or service, then it’s in your best interest to separate your websites.<<

Who you are servicing really depends on what they want to see in order for them to feel special, seen, and known.

Boss, I wish you all the best as you build your businesses with an amazing website. I hope you know I’m always just a Question Box away to helping you in any way I can to build a life you love.

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In addition to all this, you know you should be posting on social media, so how do you balance it all? 

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...