The Importance of Video On Social Media

Okay, let’s have some real talk – just between me and you.

What I’m about to say may sting. It may be the opposite of what you want to hear. But a true friend will call it like it is….

>>It's time to use video.<<

*I know, I knowwwwww. Believe me, I cringed at first when others told me the same thing.*

I know what comes up for you is no, not today.

  • I'm not in the mood.
  • I haven't had my coffee yet.
  • Are you talking to me on a Monday?

Does that sound about right?

Listen, I know everybody is going to find a reason why they should wait to start producing video. 

>>But there has never been a better time to grab your phone and create something.<<

The Importance of Video

And the beauty of it is, with so many options across all different platforms, you can create any form, type, or style of video you’d like.

  • Create a Reel.
  • Post on Stories. 
  • Post a YouTube Short.
  • Create a TikTok.
  • Go Live.
  • …the options are endless.

The only thing standing between you and a prospective customer is your ability to create something they want to see.

It's never been easier… And yet it's harder.

We get in the way of our own selves because

  • We don't like the way that we look,
  • We hate the way we sound,
  • Our hair needs to be dyed.
  • We gained some weight.
  • We’re too young.
  • We’re too old.

Listen, I've heard it all – and I’ve said it all before myself.

Today, I'm asking you to get uncomfortable, because there will never be a better time for us to make mistakes, learn, and iterate.

>>Now is the time for the lion's share to be swiped by those who are willing and humble enough to create something knowing it won't be perfect… and to create it anyway.<<

It might be awkward.

It might be wrong.

It might not be pretty.

Know all of those things, and choose to say: “That's okay.”

As video continues to increase in popularity this year, next year, and every year to come, you will never regret getting in the game early. Use this opportunity to learn what you need to know two years from now.

  • This is the time to practice.
  • This is the time to get scrappy.
  • And this is the time to take action.

Let's do it!

Free Instagram Reels Checklist: how to record, edit, and post your first Reel

Currently, one of the best forms of video to create is Instagram Reels. If you’re ready to jump in, take a look at this Instagram Reels Checklist that will help you cross all the t’s and dot all the i’s. It makes showing up on video easy, straight-forward, and stress-free. Download it >>HERE<< and start creating today!