A Business Owner’s Guide to Modern Marketing

Let’s get nerdy for a second and talk about the evolution of marketing.

Marketing has been around since the beginning of time.

What began as people standing on soapboxes in crowded marketplaces evolved to newspapers, radio, and television. Yet, with the advent of the internet, the marketing game has changed once again.

>>Now, more than ever before, marketing is easy, cheap, widely accessible… and consequently, overdone.<<

Guide to Modern Marketing

The number of businesses and individuals marketing is so vast that we feel inundated with messages constantly crossing the device held in the palm of our hand.

It seems like there is a constant flood of marketing material being shipped out through email, banners on websites, and even social media. Because of this constant onslaught of messages, we have become highly aware of when we are being sold to and instantly tune it out.

This means that while it’s never been easier to reach more people than ever before, it’s also never been more difficult to get that message heard or be seen among the masses.

But there’s good news.

>>You have the power to stand out from the rest by doing what others refuse to.<<

To get noticed, you must be willing to do what others aren’t. And the solution is mind-blowingly simple: Be yourself.

Now I know what you may be thinking:

  • I can’t afford NOT to pitch – I need sales.
  • I don’t know what to talk about on social media.
  • I don’t know how to keep talking about the same product/service in new ways.
  • I have to look professional since it’s a business account.
  • I don’t feel comfortable being the “face” of my brand.

But here’s the crazy thing: by not selling, you’ll actually sell more than you ever have before.

I know, I know. It seems counterintuitive. Let me explain.

Simon Sinek said, “People don't buy what you do, they buy why you do it.” And more importantly, no one can do what you do in the way that you do it.

You are the special sauce that adds flavor to your product or service. 

More than ever before, people are craving connection. With the onslaught of superficial and self-serving agendas online, paired with addictions to electronics, we’re all deficient in genuine connection. 

>>Once you connect with someone on a personal level, they know you. They like you. They trust you.<<

When someone knows, likes, and trusts you, they’re more likely to purchase from you, because your authenticity stands out from the rest of the options out there.

You are multifaceted and your social accounts should reflect a whole, well-rounded picture of who you are, what you do, and why you do it. That’s why Social Curator offers 7 caption categories (and templates) to help you talk about your business in an engaging and social way.

Let’s talk about 3 of them.

About Me

This is how you bring a personal side to your business. Share the things about you or your team as individuals that you'd feel comfortable telling a stranger on a plane. 

You could share:

  • Your favorite music to listen to while you work
  • What you love most about being a dog owner
  • Your idea of a perfect Saturday

Behind the Scenes/Tutorial

This invites your audience to see the “real life” behind your business. Pulling back the curtain gives your followers permission to imagine you working on their project, which can be very beneficial to building your clientele. 

A few examples could include:

  • Your office space, or where you work,
  • What you love most about being in your industry, and
  • How to use a product or how a service you offer can impact potential clients.

Personal Insight

Your audience wants to hear “fun facts,” personal stories, and your wisdom! Whether you're a business or personal brand, the key to sharing personal insight is to share your tips and perspective in a way your potential customers can benefit from. 

Get the juices flowing with these ideas:

  • Tips, tricks, and hacks that can help them relate to what you do,
  • Values that you live by, and
  • Ways you've found to make life better or easier that your potential customer would value.

Creating content that provides value and establishes connection doesn’t need to be rocket science.

If you are ready to create content that is both engaging and discoverable, Social Curator has your back! With resources that make creation simple and ongoing education to keep your marketing game sharp, Social Curator is like a digital marketing agency in your pocket. Click >>HERE<< to learn more!