The Secret to Growing on Instagram…are you ready for it? | Jasmine Star

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The Secret to Growing on Instagram…are you ready for it?

November 21, 2018 - Business, Business Tips, Marketing

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Last month I had the honor of being a keynote speaker at Angie Lee’s conference for women entrepreneurs, Pays To Be Brave. I was invited to speak about Instagram, and this keynote was packed with all new content, practical tips, and of course: the secret to growing on Instagram.

Are you ready for it?

The secret to growing on Instagram is to stop growing.

I’m sure a lot of you are thinking, “Ummm, what?” But give me a couple seconds and we will get on the same page!

We tend to think if we can just get more followers we will have more customers. But my question is: Are you converting your current followers into customers?

Buttercup, regardless of how many followers we have—10, 100, 100,000—people are asking the same question. The answer isn’t more followers. It’s to double down on your current audience and serve them well.

GO DEEP, NOT WIDE.

What I mean by that is: You need to deeply understand why your current followers are following you.

If you say, “They’re following me because they want to live their best life,” and you flounder when I ask what their version of their best life is, you don’t know them.

When you say they’re following you because they want to lose the last 5 pounds of belly fat, it’s not.

  • It’s about loving themselves.
  • It’s about wanting their husband to see them in a new way.
  • It’s about something so much deeper than weight loss.

 

So how do we go deep?

We talk to them. We respond to every comment, have a conversation with everyone in our DMs, and follow up on every poll response.

And if you’re saying, “Jasmine, I would talk but no one is talking to me.”

My question then becomes:

  • How many comments have you left on other’s accounts?
  • How many DMs have you sent just to give a little Instagram love?

 

I believe in the 10X rule. If you want one comment, leave 10. If you want a DM, send 10 DMs.

When we engage with our followers, then we understand them. When we understand them, we know how to talk to them. And when we talk to them, we know how to help them.

Friend, we are not in the business of business, we are in the business of serving people so their lives change.

So, the next time you think you need more customers, please don’t be persuaded to think you need more followers. Instead, have deep, meaningful conversations with your current customers and solve their problems in a way that resonates with them.

In a sea of others offering the same service or product you do, be the only choice for them because you understand them differently than the others, you talk to them differently, and you help them differently.

If you’d like to see a video from the presentation, you can watch it >>HERE<<:

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Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
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Free Instagram
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How To Get Organized And Create
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5 Ways To Easily Get Authentic
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5 Photos For You To Use On
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Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...