The Secret To Selling Physical Products On Social Media | Jasmine Star

You know you should be building your brand, but—com'on—where do you start?! This resource is everything you need to quickly jumpstart your brand-building with ease.

SIGN UP

Your Free Gift:

Branding Bundle

The Secret To Selling Physical Products On Social Media

December 11, 2018 - Business, Business Tips, Marketing

ALL POSTS

BUSINESS

PHOTOGRAPHY

ALL CATEGORIES

Do you remember Coolio’s “Gangster Paradise,” the rap song that played in the background of Michelle Pfeiffer’s movie, Dangerous Minds?

Okay, now remove that memory and replace it with flannel shirts, fair-trade coffee, and mustache-growing guys working on typewriters. While recycling their cups.

Y’all I went to a HIPSTER’S PARADISE: Portland, Oregon!

Recently I traveled to speak with Betsy Cross, co-owner, founder, and designer of Betsy and Iya, a lovely hand-made jewelry store and curator of quality goods ranging from home decor and clothes to wedding gifts and bath and body products.

I came to understand:

  • Why I was attracted to their business in the first place,
  • Ask how they are selling on social media, and
  • How long does it to take to convert a follower into a customer?

 

When we arrived to Betsy and Iya, it was beautiful and perfectly on brand. My first thought was that everything you see online translates to the store… A good sign, for sure.

After speaking with Betsy herself and her marketing coordinator Laurie, ya’ll my jaw hit the floor! I learned from this ever-amazing team that it takes about 3 months of someone following them before they actually come into the store. They told me they’ve come to realize they don’t depend on social media for the sale, they depend on it for awareness. That’s the key!

Here I am, talking to a business owner who’s very well branded with an established business and a physical location, and Betsy says that although social media is a game changer because they’re able to connect with people, it isn’t the thing that drives their sales.

Laurie even said, “Authenticity is what we’re obsessed with. So just be yourself, don’t be a perfect cookie-cutter account! We find people respond best when Betsy is gushing about something or we post what we think is funny or cool.”

Drop. the. mic.

Authenticity, connectivity, and consistency doesn’t necessarily lead to the sale, it leads to humanizing their brand. Once the brand is humanized, then and only then do they get people to walk in the door.

This was crazy to me to realize social media can lead to sales but it really leads to awareness. It’s the opportunity to present your business to someone again and again, which may eventually lead someone online or to walk in the door to purchase.

Friend, take it from Betsy and Iya: don’t rely on social media for the sale. Rely on it for real, deep connections with people who care about your business so that over time you build awareness and ultimately get the sale that you desire.

SHARE TO

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
Planner

Free Instagram
Guide

Free Stock
Photos

How To Get Organized And Create
A Productive Work Schedule

5 Ways To Easily Get Authentic
Engagement On Instagram

5 Photos For You To Use On
Social Media

Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...