According to researchers, that’s ALL the time you have to capture someone’s attention and convince them that your business is EXACTLY what they need.
*Are you as shocked as I was?!*
Those 7 seconds are PRECIOUS, so you better use them wisely.
- Meeting someone new at a networking event,
- Making conversation at a coffee shop, or
- Introducing yourself in a DM on social media…
There are 3 key elements you need to share in order to capture someone’s attention, build your credibility, and clearly explain what you do.
Here they are:
- Title. Get clear with this – How do you want people to describe you? Use this in the most basic terms possible. Explain it to me like I’m 5 years old—don’t say you’re a “purveyor of family moments”…. You’re a photographer!
- Value. When you only have 7 seconds to explain what you do, the most important piece of the puzzle is the benefit of them buying your product or using your service. Explain what’s in it for them (do you share weekly recipes, workout tips, relationship advice?).
- Ideal Client. Be as specific as possible because when speaking about what you do.. When you tell someone exactly who your product or service is for, it will help them identify whether or not working with you is in alignment for them. That’s why when someone asks who Social Curator is for, I’m very clear when I say it’s just for business owners… if you’re not a business owner, Social Curator is not a good fit for you!
>>If you can share the value your product or service provides quickly, your Ideal Client will be interested in learning more.<<
Now, remember: some people may NOT identify as your Ideal Client, and that’s okay!
With these 3 components of your 7-second business card, you’ll be attracting the RIGHT people to your business.
To make this super simple, here are a few starting points for you to consider when identifying how to incorporate these 3 elements into how you share what you do:
- I’m a __________ [your title] who does __________ [what you do] for __________ [who you serve].
- We are __________’s [your title] who __________ [what you do] for __________ [Who you serve].
- I sell __________ [what you sell] that __________ [what it does for your dream customer] for __________ [who your Ideal Client is].
- I help __________ [your Ideal Client] do __________ [what you help them do] in order to __________ [result your service provides].
- I teach __________ [your Ideal Client] by __________ [what your service does] in order to __________ [what your Ideal Client will achieve].
Are your wheels turning yet? I hope so!!
I know what you may be thinking…
- “Jasmine, I can’t do that… my business is too nuanced,” or
- “Jasmine, there’s no way I can simply explain what my product or service is in that short amount of time…”
I get it. This may take some time and practice, but your efforts will be WORTH IT!
Stay with me because I’m about to show you how this can work for ANY kind of business, including YOURS.
>>If you know what your title, your product or service, and who your Ideal Client is, ANY business owner can do this.<<
Let’s take a look at 10 different service and product-based businesses in all different industries along with who their Ideal Client is, and how I would combine them to create a 7-seconds-or-less business card for them.
Ready? Here we go!
- Virtual assistant for salon owners – I’m a virtual assistant who helps salon owners with the everyday tasks in their business.
- Dog walker for senior citizens – I walk dogs for senior citizens in Manhattan who are unable to give them the exercise they need.
- Online clothing boutique for trendy mid-twenties women – We sell clothes to fashionable women in their mid-twenties who want to add, classic pieces to their wardrobe that won’t go out of style.
- Real estate agent for first-time home buyers – I am a real estate agent for first-time home buyers in Seattle who want to feel confident and relaxed in the search for their starter home.
- Skincare seller for women with skin allergies – I provide a skincare system that firms wrinkles and tightens pores for women with skin allergies.
- Newborn photographer for new moms – I am a newborn photographer for the new mom who wants to document their tiny miracle when they’re still little.
- Life coach for male entrepreneurs – I am life coach for male entrepreneurs who want to uplevel in their life and business.
- Yoga studio for college students – We’re a yoga studio in Portland that caters to college students who love 90s hip hop and meditation in equal measurements.
- Homemade jewelry for brides to gift their bridal party – We sell homemade, one-of-a-kind personalized jewelry that’s perfect for brides to give their bridal party to thank them for their support.
- Hair stylist for women with naturally curly hair – I am a hair stylist for women in St. Louis who want to flaunt their naturally curly hair.
As you can see, ANY business (product or service-based) can use these formulas to explain what they do in less than 7 seconds. You just need to have your title, value, and Ideal Client and it’s easy as 1, 2, 3!
While you’re at it, put my Social Media Marketing Guide to use, so that you can create the right content for your audience. You can download it >>HERE<< and start showing up on social media in a BIG way today.