Learn how to turn followers into customers with my top 3 Instagram resources that teach you how to stand out from your competitors and turn your Instagram account into a money-making machine!

SIGN UP

YOUR FREE GIFT
Instagram Branding Bundle

How to Get Better Reach With Your Reels

February 18, 2022 - Business, Business Tips, How To, Marketing

ALL POSTS

BUSINESS

PHOTOGRAPHY

ALL CATEGORIES

It’s time to get Reel tactical. 

Yes, you heard me right. I’m talking about Reel tactics that will help you increase your reach and engagement! 

Before we dive in, let’s do a quick reality check:

  • Video is here to stay. 
  • Short-form videos (like Reels) are only growing in popularity.

All that to say… It’s time, friend. It’s time to get “Reel” tactical in your business. 

The good news? You’re not alone. I gotchu! 

Get Better Reach With Reels

Whether you’ve never recorded a Reel in your life, have filmed a handful, or are becoming a Reel pro, I’m here to meet you where you are and help you uplevel your business. 

Now that we got that out of the way, let’s get this party started! 

I know what you may be thinking… 

“How in the world will anyone be able to discover my Reel in a sea of millions (especially when the algorithm feels impossible to figure out)?”

Let’s first get clear on what the algorithm is not:

  • The algorithm is not a boogeyman.
  • The algorithm is not out to get you.

Now, let’s get clear on what the algorithm does:

  • The algorithm looks at every piece of content and organically shows it to 2-3% of your followers.

For example: If you have 1000 followers, that means your post will be seen by 20-30 people. 

  • Then, depending on how your 2-3% of followers engage with your content (likes, comments, shares, saves, etc.), the algorithm will show your content to fewer or more people. 

For example: If you filmed a Reel 20 of your followers saw it, and the majority of them engaged (liked, commented, tagged a friend, etc.), their reactions indicate to the algorithm that they like what they’re seeing.

>>Your followers’ reaction is what communicates to the algorithm if it should show your content to more of your followers.<< 

What does this mean for you and your business? 

  • The algorithm is unbiased. 
  • The algorithm is impartial.
  • The algorithm does not favor some accounts over others. 

>>The algorithm favors engaging content.<< 

So how do you get better reach with your Reels? The answer is not top secret. If you want better reach with your Reels, you must be more engaging. That’s it. 

The “Reel” question then remains: How do you create an engaging Reel? Lean in close, because I’m about to spill some extra hot tea… 

If you want to create an engaging Reel, it’s not enough for you to dance, be really cute, or just randomly point. 

Let me be clear: I’m not saying don’t do those things. (You’ve probably seen me do all of the above and more in my Reels!) 

I’m saying it’s not enough to only use those popular tactics if you want more engagement and reach.  

>>Every Reel you create must educate, empower, or entertain.<< 

The reach of your Reel will increase when: 

  • You teach your followers.
  • You empower your followers so they feel inspired, seen, and understood.
  • You entertain by being funny, delightful, and making your followers smile. 

If you’re not getting views on your Reels, there’s a good chance your content does not fall into one of the above categories.

The goal of your Reel should be to get people to engage with you, because that’s what indicates to the algorithm that people are interested in your content and it should be shown to more people. 

And then… *You guessed it!* 

>>When your content is shown to more people, you have a higher chance of receiving the engagement you want.<<    

Inside Social Curator, we do a deep dive into the formula we use to ensure ALL of our content is consistently engaging. We call it the H.I.C. Formula

Here’s a sneak peek: 

  • Hook: a scroll-stopping headline that captivates your audience
  • Insights: the value you’re offering to your audience
  • Call to Action (CTA): boost engagement by asking your audience to do something.

That is the “secret tactical sauce” to getting better reach and engagement for your Reels.

But wait! There’s more! This tactical advice is not just for your Reels. It’s for:

  • Stories
  • Posts
  • Lives
  • And more!

You’ve got the goal. You’ve got the tactics. Now it’s time to get “Reel!” 

10 Easy Reels You Can Make for Your Business. Connect with your Ideal Client via Short, Fun, Fast-paced Videos. Download Now

Want to get your hands on more easy Reel ideas? Download my free guide, 10 Easy Reels You Can Make for Your Business(with step-by-step instructions included!) to learn how to educate, entertain, and empower your audience through video and create lasting relationships that turn followers into customers. You can get the guide right >>HERE.<<

SHARE TO

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
Planner

Free Instagram
Guide

Free Stock
Photos

How To Get Organized And Create
A Productive Work Schedule

5 Ways To Easily Get Authentic
Engagement On Instagram

5 Photos For You To Use On
Social Media

Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...