How to Get Better Reach With Your Reels

Business, How To, Marketing

It’s time to get Reel tactical. 

Yes, you heard me right. I’m talking about Reel tactics that will help you increase your reach and engagement! 

Before we dive in, let’s do a quick reality check:

  • Video is here to stay. 
  • Short-form videos (like Reels) are only growing in popularity.

All that to say… It’s time, friend. It’s time to get “Reel” tactical in your business. 

The good news? You’re not alone. I gotchu! 

Get Better Reach With Reels

Whether you’ve never recorded a Reel in your life, have filmed a handful, or are becoming a Reel pro, I’m here to meet you where you are and help you uplevel your business. 

Now that we got that out of the way, let’s get this party started! 

I know what you may be thinking… 

“How in the world will anyone be able to discover my Reel in a sea of millions (especially when the algorithm feels impossible to figure out)?”

Let’s first get clear on what the algorithm is not:

  • The algorithm is not a boogeyman.
  • The algorithm is not out to get you.

Now, let’s get clear on what the algorithm does:

  • The algorithm looks at every piece of content and organically shows it to 2-3% of your followers.

For example: If you have 1000 followers, that means your post will be seen by 20-30 people. 

  • Then, depending on how your 2-3% of followers engage with your content (likes, comments, shares, saves, etc.), the algorithm will show your content to fewer or more people. 

For example: If you filmed a Reel 20 of your followers saw it, and the majority of them engaged (liked, commented, tagged a friend, etc.), their reactions indicate to the algorithm that they like what they’re seeing.

>>Your followers’ reaction is what communicates to the algorithm if it should show your content to more of your followers.<< 

What does this mean for you and your business? 

  • The algorithm is unbiased. 
  • The algorithm is impartial.
  • The algorithm does not favor some accounts over others. 

>>The algorithm favors engaging content.<< 

So how do you get better reach with your Reels? The answer is not top secret. If you want better reach with your Reels, you must be more engaging. That’s it. 

The “Reel” question then remains: How do you create an engaging Reel? Lean in close, because I’m about to spill some extra hot tea… 

If you want to create an engaging Reel, it’s not enough for you to dance, be really cute, or just randomly point. 

Let me be clear: I’m not saying don’t do those things. (You’ve probably seen me do all of the above and more in my Reels!) 

I’m saying it’s not enough to only use those popular tactics if you want more engagement and reach.  

>>Every Reel you create must educate, empower, or entertain.<< 

The reach of your Reel will increase when: 

  • You teach your followers.
  • You empower your followers so they feel inspired, seen, and understood.
  • You entertain by being funny, delightful, and making your followers smile. 

If you’re not getting views on your Reels, there’s a good chance your content does not fall into one of the above categories.

The goal of your Reel should be to get people to engage with you, because that’s what indicates to the algorithm that people are interested in your content and it should be shown to more people. 

And then… *You guessed it!* 

>>When your content is shown to more people, you have a higher chance of receiving the engagement you want.<<    

Inside Social Curator, we do a deep dive into the formula we use to ensure ALL of our content is consistently engaging. We call it the H.I.C. Formula. 

Here’s a sneak peek: 

  • Hook: a scroll-stopping headline that captivates your audience
  • Insights: the value you’re offering to your audience
  • Call to Action (CTA): boost engagement by asking your audience to do something.

That is the “secret tactical sauce” to getting better reach and engagement for your Reels.

But wait! There’s more! This tactical advice is not just for your Reels. It’s for:

  • Stories
  • Posts
  • Lives
  • And more!

You’ve got the goal. You’ve got the tactics. Now it’s time to get “Reel!” 

10 Easy Reels You Can Make for Your Business. Connect with your Ideal Client via Short, Fun, Fast-paced Videos. Download Now

Want to get your hands on more easy Reel ideas? Download my free guide, 10 Easy Reels You Can Make for Your Business(with step-by-step instructions included!) to learn how to educate, entertain, and empower your audience through video and create lasting relationships that turn followers into customers. You can get the guide right >>HERE.<<