Brand Building Basics - Jasmine Star

You know you should be building your brand, but—com'on—where do you start?! This resource is everything you need to quickly jumpstart your brand-building with ease.

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Brand Building Basics

November 21, 2019 - Branding, Business

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I know the feeling of getting my business off the ground without two pennies to rub together.

Tryna make a dolla outta 15 cents seems impossible, right?

Oh boo boo, I know this all too well. I’ve been there, too.

*But* I’m living proof you can create a world-wide brand by simply SHOWING UP.

This was the pep talk that I gave to the crowd inside A BREWERY. *Perfect location for a stressful subject, am I right?!*

Pour yourself a drink and soak up these brand building topics!

How can I continue to monetize my following?

I’ll follow this question by asking another question: How do you continue to keep content interesting and fresh? By making things harder for yourself as a point of differentiation. Double down on creating content that is unique and innovative. This will not only benefit your followers to prove that you’re an authority, but it will also keep you hungry.

How do you determine the best hashtags?

First of all, if it’s easy for you to find your hashtags, you’re choosing the wrong ones. Put yourself in the shoes of your dream customer and ask yourself what hashtags they are using or searching for. It’s important for hashtags to reflect what’s in the photo, so take the time to build out segments of hashtags for certain categories of posts.

What platform is the best to post on?

I’m going to go all Gary Vee style and tell you ALL OF THEM, boo boo. One piece of content, posted at staggered times, formatted specifically for the user experience on any given platform will work wonders for your brand. You want to be able to speak to ALL members of your audience by giving them content in many different formats!

What 3 apps do you recommend using to post on social?

To be completely honest, I prefer to post in real time because the algorithm favors organic posting. If you have the time to post in real time, you’ll be rewarded for it. That being said, schedulers like Later, Plann, and Planoly are useful tools, so feel free to use them to their full potential.

How do you not take away from your personal time while running a business?

I wake up at 4:30AM every day. Not because I hate sleep, but because I need time to myself to pray, read, meditate, and complete my morning routine. Then, I get down to business. My husband understands that when it’s working hours, I am working. I may work A LOT, but when that clock hits 6:00PM, my time is devoted to us.

What is one thing you learned from Gary Vaynerchuk

I literally paid Gary Vee for 10 minutes of his time to hear this advice: Shut up, do the work, serve people again and again and again. That lesson was worth every penny.

Friend, I hope these answers helped you in some way! I know that building a brand is scary and hard, but you most certainly are not alone in this.

That’s why I’ve got your back, pushing you to believe that a seemingly crazy dream can blossom into a life-changing opportunity.

If you’d like to hear more pep talks like this one, I go live on Instagram every Tuesday for Coffee & Conversations and every Wednesday on Facebook for my weekly Ask Me Anything sessions, so pour yourself another drink and I’ll see you there to answer your burning business q’s *live*!

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Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
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It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
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Free Instagram
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How To Get Organized And Create
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5 Ways To Easily Get Authentic
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5 Photos For You To Use On
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Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...