How to Stop Someone Scrolling Past Your Posts - Jasmine Star

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How to Stop Someone Scrolling Past Your Posts

November 29, 2019 - Business, Marketing

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Each year, my good friend and marketing guru, Amy Porterfield, hosts an event in San Diego called the Entrepreneur Experience. 

*Y’all it’s SO much fun… Amy knows how to party and I make great mixed drinks! ;)*

I was fortunate enough to take the stage at this event and speak to a room of budding entrepreneurs on how their Instagram account can help build their brand.

Read on to learn more about my Instagram critiques, and be sure to watch all three corresponding videos so you can get the full Experience! *See what I did there?!* 

How to Stop Someone Scrolling Past Your Posts

We all want to have real, authentic conversations on Instagram, so what’s stopping us?

Answer: our posts actually have to get seen and READ.

You may be worried about why people aren’t engaging with your posts, but the problem may be that they aren’t reaching the point of the post where you ask them to engage.

Solution: start each post with a hook.

>>A good copywriting hook at the beginning of your post gets followers to the call-to-action at the end.<<

Here are the top three hooks that will get readers to not only stop scrolling, but click “read more”:

  • Identify a specific audience – readers that self-qualify are more likely to engage
  • Juicy share – because EVERYONE wants to know your secrets
  • Ask an engaging question – provide a quick, easy, and actionable way to start a conversation

The main takeaway is this: a good call-to-action is only as effective as the hook.

Check out the video below so you can see how small caption changes can make a HUGE difference.

What time should you post on IG + how often?

I’ve got good news and bad news, boo boo.

  • The good news is that there is no wrong answer to this question.
  • The bad news is that there isn’t really a one-size-fits-all answer, either.

However, I will say this:

>>Consistency leads to growth.<<

Because of the algorithm, engagement determines what is seen.

Studies have shown that only 4% of your audience is seeing your posts, but if you consistently get that audience to engage, your reach will continue to grow.

If you’re willing to put in the work and make the commitment to post every day, there is a higher likelihood that your posts will be seen.

Watch this video to learn the best posting times for YOU.

Instagram Power Punch Q+A

Hold on tight, Buttercup! I’m about to fly through some of the questions that were asked as I wrapped up my session at the Entrepreneur Experience. I hope these are helpful to you!

What are your thoughts on third party planning apps?

I love them for the planning component. However, I am not an advocate for automatic posting. I have found that when I use a third party app to post my content, I don’t get as much organic reach.

What’s your advice on posting on your feed vs stories?

Use both as much as possible! At the beginning of the month, have a plan mapped out so you don’t feel overwhelmed or pressured in the moment.

How can I begin helpful conversations in a direct message?

Lead with value. If your value exceeds the character limit of a direct message, go the extra step and create a shareable PDF or lead page. Be creative!

Tune into this video for more Q + A about the latest Instagram trends and engagement inspiration!

What did you think of this Instagram critique, friend? I’m all about serving you better, so hit me up on the ‘gram if you enjoyed this series and let me know if you want to see more!

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Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

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Oh, friend, it's time to start growing your business on Instagram.
  
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It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
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Free Instagram
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How To Get Organized And Create
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5 Ways To Easily Get Authentic
Engagement On Instagram

5 Photos For You To Use On
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Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...