If you follow me on Instagram, you know I am a huuuuuge fan of posting empowering quotes to connect with my followers and speak my truth.
>>I’ve found that the quotes I post are far more likely to be liked and shared, increasing engagement and growing my following.<<
So you can see these results too, today I’m going to give you 3 ways to use quotes to increase engagement on Instagram.
1. Ask questions or get opinions
Quote cards on Instagram work fabulously to solicit people responding to your post. For example, you could post a quote about holidays and ask people if they like Thanksgiving or Christmas more. When people have a strong opinion about something, they are likely to comment and share!
2. Share testimonials
Think about all the nice things people have said about your business via email, comments on Instagram, in Facebook groups, etc. You could screenshot that testimonial and share it on Instagram, but what would it look like if you took that quote and made it a little prettier on WordSwag or Canva? Taking 1-2 minutes to create a graphic is a better reflection of your brand and is likely to entice people to stop their scroll.
3. Promote (podcast, campaign, launch, etc)
When followers relate to a quote, it is more likely to be liked or shared. Our objective is to connect with people, so I would encourage you to create a quote graphic from your campaign or blog post that your audience would relate to, and point back to a link for them to read, listen, or sign up.
Now before I go, remember:
We have two objectives when it comes to posting a quote on Instagram:
- Drive engagement
- Reflect your brand message
>>Boo boo, I do NOT want you posting random quotes that do not make sense with your brand!<<
And please do not post quotes every single day!
My encouragement to you is to use quotes a few times every month that directly parlay into your business.
Then, your followers will get to know you, your brand, and your business and engage with the content that resonates with them the most.
That, my friend, is how to use quotes to increase engagement.