If I had one wish, do you know what it would be?
>>I’d wish to save you time so you could do more of the things you love.<<
*Would you wish for that, too?*
Well, you’re in luck, Buttercup, because your wish is now granted! *And yes, you can consider me your fairy godmother.*
The most time-consuming part of being a business owner on social media is creating content, content, and more content.
It’s enough to make anyone’s head spin!
I want to show you how to take what you already have and capitalize on it by repurposing content.
>>You can create ONE main piece of content each week and tweak it in subtle ways to use across different social platforms.<<
This strategy will keep content creation at an all-time high while replacing dread and drudgery with creativity.
*Ready to work smarter, not harder? Let’s dive in!*
1. Select your pillar platform and repurposing platforms
Your pillar platform is where all of your content is posted FIRST.
>>Your pillar platform is usually where you can post longer-form content, where your dream customer hangs out the most, and where you are willing to spend the most time.<<
- If you are most comfortable writing, your pillar platform may be your blog.
- If you are great on camera, it might be YouTube.
- If you are a dynamic speaker, a podcast could be where it’s at.
Once you have your pillar platform identified, decide what secondary platforms you’ll repurpose the content on.
If you’re new to repurposing, it may be best to simply start with one, but you can repurpose on as many platforms as you’d like!
2. Plan your pillar content for the week
Every single week, you will choose one pillar content topic that will be posted first on your pillar platform and then be repurposed onto the others.
This is typically the step that causes the most stress, especially if you use multiple platforms for your business, but it’s rather simple.
>>Choose the topics that your ideal client needs to hear about and topics that set you apart as an industry authority.<<
3. Repurpose your content for the following week
If you were to pull up all of my social media platforms, you’d notice that 80% of my content is the same. However, there are two main differences: time and context.
Simply put, I stagger content and ensure it respects each platform.
For example, whatever I post on Instagram will then be posted on Facebook one week later.
>>My tried-and-true method is repurposing content on my secondary platform is one week + four hours after it is posted on my pillar platform.<<
People may platform hop, but they are also on social platforms at different times.
So if they’re surfing Instagram in the morning, they probably won’t stumble upon the same post published a week later on Facebook in the middle of the day.
One mistake that many people make when sharing across multiple platforms is copying and pasting the exact same content. *But not you, Buttercup!*
Make sure your content is in the right context for the platform it’s on.
>>Modify 5-10% of the original post to match the context of each individual platform.<<
For example, Instagram uses @mentions and hashtags, but those won’t translate well to Facebook. Instead, tag the person or company within Facebook and delete hashtag references.
I know that can be a lot to take in, that’s why I created How To Turn One Piece of Content Into Ten with My Proven Repurposing Strategy. This workbook will walk you through this process step-by-step so you can start churning out content like a champ! You can download it >>HERE!<<