Are you worried your followers won’t buy what you’re selling if it’s above a certain price point?
If you are, you’re not alone.
I hear this concern a lot, and I’m ready to bust that myth so you can get sales that pay you what you’re worth.
*So, listen up…*
When it comes to getting sales of any price ($99, $999, or $9,000), your objective should not be to define what you’re selling by the cost, because how your dream customer feels about the price is subjective.
$99 may be expensive to one person, and cheap to someone else.
>>Instead, reframe the value that is associated with what you are offering.<<
If your dream customer isn’t buying what you’re offering, don’t jump to the conclusion that you need to change the price. Instead, revisit your current offer and explore the possibilities of adding to its intrinsic value that your current pricing substantiates.
>>It’s not a matter of what price point your followers are willing to pay, it’s a matter of what your followers find valuable, and then your ability to speak to it.<<
Whether you’ve been in the game for a while now, or are just getting started, imagine what’s possible if you revisited the offer that’s not selling the way you hoped it would.
It could be a course you offer, a photoshoot package, a hand-poured candle… Whatever service you provide or product you offer that’s not selling, revisit it.
Now reframe the value that is associated with your offer.
A hair salon’s current balayage service is not selling. When they revisit what’s included, and how they communicate the offer, they realize two things:
The salon begins to post weekly behind the scenes of the balayage service to educate their followers on how it extends the time needed between salon visits, the level of skill involved, and how time-intensive the service is.
Then they communicate to their followers that they’ll also receive a FREE 15-minute scalp massage when they treat themselves to a balayage service.
A T-shirt company’s sales have decreased. When they revisit their product they realize two things:
They decide to prioritize their social media presence, and post engaging content 4 days a week that highlights how their t-shirts are made, the people who make them, and the community they support.
They take it one step further, and decide to “re-release” their original t-shirt, share testimonials on their social media, and speak to the “softest fabric they’ve ever used.”
I hope these examples sparked some game-changing ideas, and have inspired you to take sales-increasing action for your business today!
Whatever you do, remember this…
>>You are worth it, and what you offer IS valuable.<<
Now go serve up some value and start selling!
Want to dig deeper into the kind of mindset you need to grow your business and be successful? I can help you with that! Get my free Mindset Makeover Workbook by clicking >>HERE<<.
Life is about to get a whole lot easier.
Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye.
[With cherry flavored chapstick.]
Oh, friend, it's time to start growing your business on Instagram.
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You're busy, pulled in lots of directions, and trying to run a business.
In addition to all this, you know you should be posting on social media, so how do you balance it all?
I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!
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Oh, friend, it's time to start growing your business on Instagram.
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.
It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.
You're busy, pulled in lots of directions, and trying to run a business.
In addition to all this, you know you should be posting on social media, so how do you balance it all?
I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!
I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.
If you need me, just follow the trail of empty La Croix cans around my house.
"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...
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