Should you Keep Your Personal + Business Accounts Separate? | Jasmine Star

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Should you Keep Your Personal + Business Accounts Separate?

August 20, 2019 - Business, Marketing

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As you are building a personal brand on social media, there is *HUGE* decision to be made:

*Should you keep your personal + business accounts separate?*

When I hear this question, I immediately go back to my homeschool days and want to make a pros and cons list.

Y’all know we were all about making lists as kids!

PROS of separating your accounts:

  • Your business may become overshadowed with personal posts, causing your audience to not be clear on what you are trying to sell
  • A personal account can be left private as a way to share moments with just friends and family 

CONS of separating your accounts:

  • You have to create twice the amount of content to keep both of your audiences engaged
  • It is harder to build a niche audience for your business with targeted content for your ideal customer

I’m going to deal it to you straight, buttercup: the answer is going to be different for everyone.

>>If you are a personal brand like a singer, author, coach, or speaker you may want to keep your accounts together and let your audience get to know you

>>For businesses with a more corporate structure such as product or a team of service providers, you would probably be better off separating your accounts

>>At the end of the day, you should be creating as much content as possible as quickly as possible.<<

If you’re feeling stressed about creating too much content with just one account, consider keeping your accounts combined. 

At the same time, if you’re only doing videos 2 or 3 times per week, there will be 4-5 days you’re not posting, which means your account going stagnant and it is hurting the algorithm.

>>Adding a second account isn’t going to make social media any less stressful and you HAVE to show up every day is great to keep your content hot and your audience engaged.<<

*I never suggest creating content at the cost of your personal wellbeing or self care.*

So, my friend: should you separate your accounts?

Ask yourself these questions:

  • Does your dream customer want to see a mix of your business and personal life?
  • Does s/he find personal updates interesting?
  • Does s/he prefer to see professional/business-driven content from you?

And finally… Which option will build the audience your brand deserves?

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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