The One Thing That Will Increase Your Newsletter Open Rate - Jasmine Star

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The One Thing That Will Increase Your Newsletter Open Rate

September 25, 2019 - Business, Marketing

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In email marketing today, the average open rate for emails is around 20%.

*20%, boo boo! That’s it!*

That means if you have 100 people on your list, only 20 people will OPEN it. And that doesn’t even mean that all 20 are READING it!

Of course, there was a time when email marketing was HUGE. But now, there are so many more businesses sending emails that it is harder to get yours opened.

>>If you want to make your emails stand out, provide value on top of value, and more value, my friend.<<

I send email newsletters to my list once every week that are funny observations, inspirational moments, and vulnerable stories.

I’m proud of my open rate because my audience knows that when they open my emails, I’m not going to ask them for anything.

  • Listen to this podcast!
  • Watch this video!
  • Sign up for this thing!

Most of my emails are along the lines of, “You can do this, boo boo. Here’s how.”

>>People don’t want QVC in their inbox. They want to feel good about what they’re doing in their life!<<

Observe your own email habits. Do you open emails in YOUR inbox that have a subject line like, “Sale ends today!” or do you prefer ones that lead with value, such as “3 reasons why your emails aren’t getting opened”?

If you incorporate your services in an inspirational email, funny story, or how-to guide, THAT is how you will increase you email open rate… NOT by constantly selling to them all the time.

I *know* you have value to give to the world, Buttercup. I can’t wait to read your emails that serve the world with all of the knowledge you bring to the table.

Check out the video below of an Q+A I did at GirlBoss Rally this year where I answer how many hashtags is too many, if you should separate your personal and business Instagram accounts and more!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...