The Power of One: How To Get Followers To Talk Back To You - Jasmine Star

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The Power of One: How To Get Followers To Talk Back To You

November 13, 2019 - Branding, Business

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Crickets.

For the longest time, that’s all I heard after posting on social media or sending a newsletter. 

I put so much time and effort into saying what I thought everyone wanted to hear. And then…nothing. 

Finally, I discovered a method that changed everything. 

I found a way to make those crickets disappear, and I replaced them with genuine conversations with people, which is music to my ears.

Oh friend, do you want to know what changed it all for me when it comes to getting social media engagement?

>>The game changer was putting everybody aside and just talking to *one* person.<< 

*And you know what?* 

It not only relieved pressure, but it made it easier to know what to say. 

I envisioned every detail about this one fictitious person that I was virtually speaking to:

  • Her name
  • Where she lives
  • What kind of vehicle she drives
  • If she’s married and has kids
  • How much money she makes
  • What her hobbies are
  • …and so much more

Whenever I sit down to create content, I think about my ideal client avatar, Elle. Writing a blog post feels like I’m writing her a letter. Putting together a newsletter feels as though I’m sending her a note. Posting on social media feels like I’m typing a text message to Elle. 

>>It’s much easier to connect in a one-on-one conversation than speaking to a crowd.<<

Instead of making some important speech, I make a dialogue. 

I ask myself very specific questions in order to craft the perfect message: 

  • What does Elleneed to hear?
  • How can I help/inspire/educate/humor her?
  • What is she going through right now emotionally? 

The more I wrote to one particular person, the easier it became, and the more I attracted others just like Elle. Tens of thousands, then hundreds of thousands of people started listening to what I was saying.

>>I stopped caring about what everybody thought and focused solely on one person, which in turn appealed to others.<< 

Those moments of feeling frustrated and overwhelmed, wondering if I was just speaking into a void and feeling that nobody was paying attention are long gone. *Hollaaaaa, no more crickets!

And it’s all because I figured out how to have a conversation with one person. 

>>Speak to one, appeal to many.<< 

Friend, do you know that feeling of hearing crickets all too well? Do you feel like nobody is listening? 

Good news, Buttercup. The video below walks you through how to use the right words to get your followers talking back to you.

PS – Just in case you’re stuck on figuring out who your dream customer is and how to speak to them, I’ve got your back, boo. Download my free Branding Bundle to help you determine your ideal client profile. Get it >>HERE!<<

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In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...