HOW TO LEVERAGE PAID SOCIAL MEDIA COLLABORATIONS FOR YOUR BUSINESS
I want to be real. Social media can be kinda flashy. It’s easy to get caught up in what other people are doing.
Before you post anything, you have to ask yourself: am I doing this because I saw someone else do it – OR – because I want to share this message?
If you’re making the decision to align with brands, because it’s what other people are doing, your vision needs to be realigned.
Actions of OTHERS shouldn’t have anything to do what what you want to do with your business…and for others. For example, I’ve been touting the benefits of Instagram stories for years now…but you don’t need to do Instagram stories if it’s not your jam.
If you’re unsure about what to do (basically, what’s right for your business) … reconnect to your why. WHY are you so passionate about helping people with your business?
That’s the place you want to make EVERY move from.
If you align yourself with brands, because that’s what you feel strongly called to do and it stands in your truest form of integrity, you’re on the right track. Feel the difference there?
Always, always, always remember: Brands won’t validate you. Your work validates you.
This video explains how get to CHOOSE the brands you want to work with.
At the end of the day, you have to be true to you, boo.
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