Can You Create Demand with Free Content?

A lot of people say to me, “Jasmine, I got into business because I'm an entrepreneur. I'm not a content creator.” They want to know how to be successful in business without inadvertently becoming a content creator too. 

I'm the daughter of an immigrant. I have bootstrapped every single company. I have paid for everything cash. I have never taken a business loan. I have never borrowed money from anybody. I don't have equity holders. I don't have stakeholders. I don't have any investments. 

And so people are like, “well, okay, how did you do that?”

I did it on the back of content. 

Do I think everybody needs to create content? No, not if you can pay for ads, not if you can pay to have a whole strategy team, not if you can invest in getting featured in outlets, not if you can afford paying an influencer to talk about your business or product. 

If that's you, then no tea, no shade. 

The way I grew up in the hood is trying to make a dollar out of 15 cents.

And so for me, content has always been the swiss army knife of my business.

In this episode, I’m going to walk you through how to strategically use content to create value for your audience and give your business massive momentum, how can you position yourself as an authority if not many people follow you and I’m going to answer what I would do if had to start all over again to get my very first sale on Instagram. 

listen to the episode:

browse more recent episodes