If I were to stop you on the street and ask you who your business is for, would you hesitate or would you be able to confidently describe who you cater to?  Most business owners I talk to struggle with not knowing who their ideal client is.  >>They try to reach everyone, but by doing […]

Have you heard of a little show called Shark Tank? In case you haven’t, it’s a captivating  one where entrepreneurs pitch their products to investors for the opportunity to get funded. *It has me sitting on the edge of my seat everytime I watch it!*  Oh what I would do to be on that show… […]

Do you ever feel like you’d rather have a root canal than plan out your social media content? It may sound a little dramatic, but I feel you boo: that struggle is all too familiar. I would spend hours each week overthinking, planning, and editing and still not be satisfied with the content I was […]

Let’s face it: we’re living in a virtual world. For the last several years, online businesses have been coming in hot and with COVID-19 still hanging around like that unwanted party guest, more and more businesses are having to pivot with the times. *Madonna should change her lyrics from “We are living in a material […]

Ever wonder if using ads to drive traffic to your business is worth it?  My friend Rick Mulready has a superpower of simplifying Facebook and Instagram ads, teaching thousands of online entrepreneurs for the last 20 years how to create consistent leads and sales with ads. *He’s Mad Men in the flesh.*  Rick walks Jade, […]

Do you ever feel like you’re not getting enough Instagram engagement? Do you put in the work, show up consistently and still hear crickets? That’s one of the questions I was asked in a recent Ask Me Anything I host weekly on Facebook. If you have ever tuned in, y’all I deal it to ya […]

Git up… Renegade… Say So… Do these phrases mean anything to you? I am right there with you boo *it goes right over my head*. But fellow grandmas, these are the names of popular TikTok dances!  TikTok is the latest social media craze that ALLLLLL the teenagers are about.  For the last few months I’ve […]

So this is the part where a normal person gets emotional and grabs for the tissues… but this tin man over here has a hollow chest. *take me to the wizard, Dorothy!*  It’s not that I don’t care… it’s that I care so deeply and viscerally for people that I think logically before I think […]

Want to tackle one of the most annoying things on social media? No, I’m not talking about the shameless #wokeuplikethis selfies. I’m talking about bots: fake Instagram accounts that troll your posts and harm your engagement.  You know the story: You head to your account and get that momentary excitement that your dream customer finally […]

Friend, let’s throw it back to 2016 when Queen B graced our ears with Lemonade, everyone was first crying their eyes out to This is Us, airpods just came out, and Hamilton swept the nation. *Can you picture it?* Well at the same time, I was making my first attempts at learning how to run […]