Honest Business Conversations, Part 2: Creating and Scaling A Successful Membership

Have you ever had one of those big lightbulb moments when creating an offer?

One of those moments where the pieces all seem to fall into place and you’re figuring out how a new revenue stream is about to make a big impact for your people?

This is exactly what happened on one of my consulting calls with a client when she hashed out the details of her new membership program (including a six-week launch plan!).

And lemme tell you, by the end of the call… we were lit. 

In this episode, I’m sharing the insights of our conversation about starting a new membership, and (surprise!)  my thoughts on how to scale an existing membership.

Whether you're in the beginning stages of creating a digital offer or ready to take it to the next level, I hope you enjoy this off-the-cuff conversation.

Click >>PLAY<< to hear all of this and…

[00:01:19] The very first step you need to take when creating your membership program.

[00:02:19] How to make your membership program stand out in the market. 

[00:03:38] How to create “exclusivity” in your membership.

[00:05:55] The importance of reverse-engineering your revenue goals when you’re in the beginning stages of creating a membership.

[00:06:04] The six-week launch plan I created with my client (you can steal our framework!). 

[00:10:56] How to determine if you need to restructure your current membership (and the results one of my clients got when they did). 

[00:12:13] The one thing you NEED if you're going to launch your membership successfully.

[00:13:30] How to create a masterclass (and how to title it) that makes people want to sign up for your membership ASAP.

[00:16:53] How to know if it’s the right time to leverage paid ads for your masterclass.

Click >>PLAY<< to listen now!

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