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  If you’ve ever struggled with the question of whether you should have two Instagram accounts for your business, this post is for you. I received the following email from Joanie (not her real name)… “I was emailing to see if I could bother you about a dilemma I’m having with my Instagram account. I’ve […]

Question: Should I have two Instagram accounts?

Business

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  Starting 2018 with good coffee, good vibes, and good dreams. To be honest, 2017 was a mix. Life in a blender…the peaks were jumbled with the lowest lows. So I hid. I poured myself into work, into staying busy all! the! time! If I kept moving (blending), I’d feel less. But this year, starting […]

Business

I want to take a sec to introduce myself…but with a holiday twist! My name is Jasmine Star (but my pals call me J Star) and I’m photographer + business strategist from Newport Beach.  I’m blessed to work with my husband/business parter (JD) and our grumpy dog (Polo). Christmas is my favorite holiday, and it […]

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Personal

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You know those early childhood memories of swapping lunches at school? Your mom made you a ham sandwich and Martin’s mom made him a peanut butter sandwich, so you decided to trade (as long as he threw in a bag of Doritos, too). Can you remember that moment? I can’t. Why, you ask? I WAS […]

Business

The new Instagram update is BANANAS!! So many great ways to use it for your business…if you have a plan and strategy. In early December 2017, Instagram dropped a bundle of new updates that made sweeping changes to the app.  I’m a HUGE fan of how these changes will affect the algorithm, so if you’d […]

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Business

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It’s a true honor to connect with my students.  I love championing their success as if it were my own. Speaking of stand-out alum, Jonathan Tilley is one such person.  He’s the author and host of Embrace the F Word : Failure book and video series. We had the chance to chat about my failures […]

Business

Social media is an odd thing.  It’s connects users worldwide, it transcends barriers, and it serves as a personal platform to share more about who you are. But–on the flip side–it has the ability to distance people from each other based on sheer perception. I hate to admit it, but I still get intimidated connecting with […]

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Business

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Have you ever lost prospective customers because they said you were too expensive?  Or your products cost too much?  I have.  In fact, this used to happen more than I’d like to admit.  But here’s the ironic part: I lost the most customers when my prices were at their lowest. I started my photography business and […]

Business

When I was invited to speak at Showit United in Phoenix, Arizona, it was easy to say YES. This conference attracts some of the hard-working, smartest, and nice people around.  This is the type of conference that encourages hugging (yes, hugging), and facilitates real relationships between attendees. I was asked to speak about building a brand on […]

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Business