How do you feel when you hear the term “paid ads”?

I’m guessing that you feel one of two ways.

1. Overwhelmed thinking about pouring money into something that may not pay off.
2. Liberated at the thought of marketing passively to the right people.

And either way is completely valid!

There are numerous approaches to business and content creation and you have to choose what works best for you and YOUR business. This is why Marcus Murphy (my podcast co-host for the next few weeks) and I invited marketing guru Billy Gene on the show to share his methodology on strategic marketing (which is completely different from mine!)

In this episode, Billy shares his step-by-step strategy of creating high-quality content pieces and strategically turning them into paid ads to reach a larger audience.

And the best part? Even if you’ve never ran paid ads before, Billy breaks down exactly what he would do if he were new to ads. (Thanks Billy!)

But Billy doesn’t stop there. He also shares about the importance of setting boundaries and saying no to opportunities that don't align with his vision. (In fact, he’s a MASTER at this…he turns down $50,000 speaking opportunities if it doesn’t feel in alignment with them!).

Click >>PLAY<< to hear all of this and…

[00:01:01] The value of being the same person offline and online.

[00:01:47] Different strategies for business and content creation, and the importance of finding what works for each individual.

[00:02:25] Billy Gene's strategy of creating a few quality content pieces and running paid ads to reach a larger audience, and the importance of taking action.

00:09:07] Our personal experiences with money and the value we place on it in our lives.

[00:09:56] The importance of saying no to opportunities that don't align with our vision and how it can impact our personal lives.

[00:10:44] Billy’s strategy of creating high-quality content and using paid ads to reach a larger audience and the importance of leveraging and amplifying content through advertising.

[00:17:57] How to create professional videos on a budget by using simple equipment and outsourcing the editing process.

[00:18:41] How to run Facebook ads for targeted marketing and tips on targeting and creating effective ads.

[00:27:00] The role that advertising plays in making someone famous

[00:27:52] How social media platforms like Instagram provide free advertising opportunities, leading to fame.

[00:28:52] How consistently creating and promoting content, along with running paid ads, can help individuals become famous in their respective fields.

[00:36:36] How digital marketing allows me to help people change their environment and improve their lives.

[00:38:08] My strategy of providing valuable content for free to help people and build trust.

[00:40:31] Billy’s success in selling a course for $31 and how it allowed him to reach a larger audience and make a significant impact.

Click >>PLAY<< to listen now!

To gain access to Billy's free courses, visit: www.billysfreecourses.com