“Jasmine, they're selling for me…”
That’s what my brilliant speaker/author/master community builder of a friend replied when I asked her questions about her ad spend, list-building, and marketing tactics.
The answer to her wildly successful business wasn’t more marketing…
It was that her community was selling for her.
You see, when you make people feel like they are contributors to the community, they take ownership and eventually start to introduce the community to new people.
And honestly, I’ve never seen anyone create this kind of community culture quite like Lindsey Schwartz. In this episode, Lindsey graciously shares her insights (and her three-part framework for retaining members) so y'all can build a community that sells for you, too!
Click >>PLAY<< to hear all of this and…
[00:03:06] How Lindsey scaled her business and improved her launch numbers by 50% by leveraging community.
[00:04:04] The mistake that most entrepreneurs make when it comes to community building.
[00:05:20] The very first step to building a community where your members sell for you.
[00:11:13] How a typo on the cover of Lindsey’s first book turned into a great thing.
[00:13:51] How Lindsey transitioned a passion project into a successful business (and overcame the challenges and emotions of people pleasing while doing so!)
[00:17:19] How to draw the line of “too much giving” when it comes to building a community.
[00:20:36] How to plan, structure, and host your in-person event.
[00:25:37] The importance of collaborating with other brands and leveraging each other's resources and audiences.
[00:28:06] How Lindsey created and marketed her first mastermind with a small audience.
[00:33:53] What it means to build a brand with “inviting energy” that makes people feel at home and CRAVE more.
[00:34:49] How you can involve your audience and community in decision-making to create a culture of ownership.
[00:37:24] How to make a free community PROFITABLE.
[00:45:16] The top three factors that have contributed to the growth and success of Lindsey's business.
Click >>PLAY<< to listen now!
Lindsey Schwartz
Lindsey is an author, investor, master community builder, and the founder of Powerhouse Women. Fiercely committed to supporting other women, Lindsey invests her time in mentoring women and girls of all ages—from high achieving entrepreneurs to high school students. After seeing numerous women in her life stop short of pursuing their own entrepreneurial dreams because of fear and self-doubt, she saw the need for more honest conversations about the ups & downs of entrepreneurship in order to show women that they don’t have to have it all together to get started. From there, the Powerhouse Women community, annual event, and podcast were born, with the motto that we're not meant to do business (or life) alone!
