How to Build an Irresistible Brand with Brittany Driscoll

If you’ve been thinking I’m ready for my next thing, but I don’t know what it is… well, buckle your seatbelts and hang on tight. Brittany Driscoll is about to come in HOT with advice and guidance just for you!

If you haven’t heard of Brittany Driscoll, you’re in for a treat. She’s a friend of Lori Harder’s (my co-host for this episode) and spent years learning business and marketing as a key leader at Drybar. More recently, she co-founded Squeeze and in this episode she shares how she built it into the “Love Brand” it is today, despite having to shut down operations for an entire year during the COVID pandemic.

In this episode, we talk about how important it is for entrepreneurs to surround themselves with others who are willing to have raw conversations about the ups and downs of owning a business, and we then deep dive into the everyday life of entrepreneurship, discussing the journey from idea to execution, and the importance of choosing the right business partners.

Brit also spills the tea on what a “love brand” is (and the key ingredients for creating one), and how Squeeze navigated the challenges of the pandemic and maintained a sense of purpose for their employees and members.

Click play >>HERE<< to hear all of this and…

[00:01:00] About Brittany Driscoll and her career.

[00:01:40] Brit and Lori’s first meeting.

[00:04:32] Brit’s background from “hot wheels to hot air”

[00:07:20] How Brit transitioned from marketing employee at Drybar to co-founding Squeeze.

[00:11:13] The structure of the relationship Brit had with her co-founders.

[00:15:28] The framework Brit used to have the conversation to build Squeeze with her co-founders.

[00:18:56] The key ingredients to creating a ‘Love Brand’

[00:22:40] How to apply Brit's EIC model for your business.

[00:26:45] The first major challenge (that she didn’t see coming) that shaped Brit.

[00:30:34] What Brit did to keep herself in a place of leadership when faced with her biggest challenge in business.

[00:34:29] When everyone else said “this is the end” Brit made sure that it wasn’t.

[00:38:44] How to know when to push or take a step back.

[00:40:01] Lori and Brit’s relationships with investors.

[00:45:55] How Brit and I actually met.

[00:51:10] How to connect with Brit and Squeeze.

Friends, I can’t wait to visit Squeeze soon and you better believe I will share my experience with you. I don’t call myself an influencer, but an entrepreneur with influence, and I'm ready to hype up Squeeze!

Do you want to own a Squeeze? You can head >>HERE<< or visit their website >>HERE<< .

If you’re ready to learn how to create a ‘Love Brand’, click >>PLAY<< to listen now!

Brittany Driscoll

Brittany Driscoll is the Co-Founder and CEO of Squeeze, a completely fresh approach to ‘a way better massage experience' and The Feel Good Company, a collective of wellness brands dedicated to bettering the mind, body, and soul of their customers and team members. Before taking the entrepreneurial leap, Brittany ran marketing for Drybar, helping grow the brand to over $100M. As an entrepreneur, cancer survivor, and wellness advocate, Brittany is passionate about supporting other women in business and anyone considering transitioning from the corporate track to entrepreneur, becoming a thought leader on what it takes to launch a small business and scale it nationally.

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