How to Take Advantage of Holiday Sales without Lowering Your Prices

When I was 9 years old, I desperately hoped for the starring role of Mary in our church Christmas play, but one look at me and the director whispered, “I have the perfect part for you!”

Two weeks later my hair was slicked back into a tight bun, I wore a beard, and my name was listed next to the title “Angry Innkeeper” in the printed show program.

Instead of floating onto the stage as the beautifully pregnant Mary, I choked on my fake beard as my theatrical debut was relegated to shouting, “I SAID there's no room in the inn!”

>>Thankfully my Broadway aspirations ended on that stage, but it taught me that shouting (in person or online) is never a good thing.<<

During the holidays, customers are bombarded with advertisements, so much so that it feels like you have to shout to have your business noticed…. And we’re often pulled into the drama of price-reducing advertisements, flashy sales, BOGOs, and more. Not to mention how frustrating it is when the bearded innkeepers who shout the loudest (AKA your competitors) constantly under-cut your prices!

So what can you do? Well, let’s start by talking about what NOT to do…

  • You should NOT slash your prices this holiday season just because everyone else is
  • You should NOT sacrifice your profits to join the masses
  • You should NOT offer your product or service for lower than you’re comfortable with

I don’t believe you need to do ANY of these things in order to still have a profitable December. 

That’s why in this episode, I’m going to give you 3 ways to take advantage of the holiday sales season WITHOUT lowering your prices! Are you ready to dive in? Click play >>HERE!<<

As always, I’m so grateful for you for tuning in today and I hope you know that the best thing you can do to increase your sales is to put yourself out there. Chances are, your ideal customer would love to shop small this holiday season, so don’t be afraid to let them know you’d be grateful for their business (without shouting like the Innkeeper, of course!).

I wish you the best of luck as you market your business this holiday season, and please subscribe to the Jasmine Star Show on iTunes so we can connect on a future episode as well. 

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