When I started my career years ago, I made a promise to God that if I got to where I wanted I would always share as much as I could of the journey it took to get there. I would do this as a give back – a true testament to pave the way for others.

This podcast episode is just that – it’s a recording of a session I had with Rory Vaden, Co-Founder of the Brand Builders Group, and the work we’re doing together to define my brand even further.

It’s raw, it’s vulnerable, and it’s not all tied up in a cute bow. I cringe when I think about how awkward it is.

This episode isn’t just about me though – in fact, it’s quite the opposite. Rory breaks down a very specific framework that anyone can use as they build their business and expand their impact and influence. If you’re ready to get clear on exactly what your uniqueness is so that you can gain the recognition you deserve, grab something to take notes with and click >>PLAY<< right now to hear:

• [01:04] The importance of starting with the end in mind
• [03:02] Why I’m sharing this conversation with Rory
• [07:17] Why building a brand is central to building a business
• [08:37] How to break through the “noise” of others doing what you do (hint: diluted focus leads to diluted results)
• [11:11] How to figure out the problem you solve for others
• [35:26] What uniqueness is and how to figure out yours
• [45:46] Understanding the “cause” and how it relates to the problem you solve
• [50:38] A summation of the framework Rory uses to help define your brand
• [57:23] How to get a free call with Rory’s team to dive deep on this framework for yourself

If you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup and listen to his previous episode on the Jasmine Star Show right >>HERE<<.

A little bit more about Rory: Rory Vaden, MBA, CSP, CPAE is the New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time. A recognized expert in business strategy and leadership, insights have been featured in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, on Fox News national television, and in several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 4 million times, he is a 2x World Champion of Public Speaking Finalist, has been called one of the top 100 leadership speakers in the world by Inc Magazine and was recently inducted into the professional speaking Hall of Fame. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand Podcast.

Click >>PLAY<< to listen now!